Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
Marie Sallois and Michele Parmelee of Deloitte talk to The Sustainability Report about the latest Climate Action Award winners
Winning ways are returning for the Hellenic Basketball Federation, both on and off the court
International federation earns ‘best project’ recognition as a result of Sport Ecology Group research
International federation recognised as ‘most improved’ by Sport Ecology Group research
President wants federation to “be practical and have something to say” about big issues
Retired two-time mountain bike downhill world champion Manon Carpenter discusses how she’s helping to save the trails she used to race on
The Sustainability Report sits down with Susann, Timmy and Kevin Hansen
Key figures from each side of the partnership between Formula E team Jaguar TCS Racing and global materials science company Dow tell us what makes their collaboration around innovation and sustainability so productive
The Sustainability Report sits down with Olympic bronze medallist, five-time ATP titles winner and founder of High Impact Athletes Marcus Daniell to discuss the Back With Impact tour
The NCAA’s turnaround on name, image and likeness rules has instigated an explosion of emvironmental activism
Seán McCabe, head of climate justice and sustainability at Bohemian FC, explains why bold and transformative actions are necessary to transcend the ‘deceptive notion’ of net zero
A professional volleyball player with an MBA in sustainability, Liis Kullerkann is in a better position than most other athletes to make a difference when it comes to environmental practices in sport
Formerly running from box to box in Swindon Town’s midfield, Michael Doughty has continued making moves away from the pitch as the club’s chief sustainability officer and co-founder of sustainable running brand Hylo Athletics
Douglas Ryder, general manager of the Q36.5 Pro Cycling Team, explains why it’s not just the winning that matters
French former national champion climber Charlotte Durif discusses her position as chair of the IFSC European Council’s Sustainability Commission
The World Surf League is leading the cultural shift away from dominating nature as intrinsic to sports participation, enabling non-binary ecological connection in its place
Fiona Morgan, SailGP’s director of purpose and impact, explains how the league is addressing sport’s most difficult environmental challenge through supplier engagement and the Impact League
Madga Pozzo outlines the ‘Udinese Green Project’ and explains why all partners need to align with the club’s environmentally responsible protocol
Sport needs to leverage its influence on fans to facilitate a giant wave of individual low-carbon actions, says Planet League chief executive Tom Gribbin
Hattie Park, sustainability manager for the All England Lawn Tennis Club, talks climate adaptation and mitigation as well as making the Wimbledon experience sustainable and spectacular for spectators
Alexandra Rickham talks pollution at the 2016 Olympic and Paralympic Games, being environmentally conscious from a young age and taking on World Sailing’s Agenda 2030
Isabella Bertold, the co-founder of the InstaFund cycling team and Canada SailGP sustainability advisor, explains how she’s attempting to push boundaries in both sports
Recently-elected president explains why social and environmental stewardship are key to the future of table tennis
The decorated sailor and SailGP Great Britain skipper talks Impact League success, collaborating on sustainable innovation, and supporting Ineos amid criticism
Real Betis’ sustainability platform has achieved a number of milestones over the past 12 months, culminating in a presentation at the COP26 climate change summit
With key rugby nations, such as the Pacific Island and Australia, experiencing disastrous climate impacts, the sport must make action a priority, say Alena Olsen and James Farndale
Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
The “iconic” Spanish La Liga club to showcase its Forever Green projects through the sustainability and sport platform
Georgina Grenon, the Games’ director of environmental excellence, explains how Paris 2024’s legacy is built around the low-carbon transition
Claire Poole, the founder of the Sport Positive Summit, discusses environmental best practice among leading sports organisations
Dan Reading, the federation’s head of sustainability, explains how environmental protection and sustainable innovation became a core priority following a rebrand
Dr. Madeleine Orr explains how the sector will have to engage in structural changes to address the threat of climate change
Matthew Campelli argues that a focus on sustainability can make sport a better product during the inaugural ‘Sustainability Leadership Series’ talk in partnership with SportWorks
Extreme heat cut short the netball career of former Australian international Amy Steel – now she’s telling her story so that other sportspeople don’t suffer the same fate
Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation
Episode #51 – Young Sports Maker Mathieu Muller discusses anti-doping and encouraging sport to become more conscious of environmental protection
Episode #50 – Melissa Zhang, the communications manager of USA Team Handball and Global Sports Week Young Sports Maker, on leveraging her position in sport to advocate for social and gender equity
Episode #49 – IOC Young Leader and Global Sports Week Young Sports Maker, Paulina Fritz, discusses her vision of educating children about sustainable development through sports activities
Episode #48 – Kimberly Fernandez, a Global Sports Week Young Sports Maker, explains how and why she established a Mumbai-based start-up that gives children and women more opportunities in sport
Episode #47 – Sports For Future founder Stefan Wagner discusses Germany’s climate and sport movement, and how he has helped TSG Hoffenheim build its strategy around sustainable development
Ramón Alarcón, the driving force behind Real Betis’ climate action strategy, talks to The Sustainability Report about learning from Amazon, brand values, and sponsor engagement
Episode #46 – Dan Reading, the federation’s head of sustainability, explains how decisions made by sports organisations can have a wider positive impact within industries
Episode #45 – Michal Buchel, chief executive of the International Sambo Federation, explains how his organisation is helping to achieve the Sustainable Development Goals through perseverance and a creative mindset
Episode #44 – Giulia Carbone, deputy director of the IUCN's business and biodiversity programme, discusses the opportunities sports organisations can leverage by considering the natural environment
Episode #43 – Lindsay Arell explains how she helped the Philadelphia Eagles and other sports properties look at sustainability beyond just the environmental perspective
Episode #42 – Sustainable events pioneer Meegan Jones discusses recently-published guidelines that encourage event hosts to keep away from single-use products despite concerns related to Covid-19
Episode #41 – Riikka Rakic, the snowsport and sustainability expert, explains how she helped the International Biathlon Union craft its 10-year sustainability vision
Episode #40 – Julie Duffus of the IOC, Omar Mitchell of the NHL, and the GEO Foundation’s Jonathan Smith explain the what, how and why of measuring and reporting environmental impact at the Sport Positive Summit
Episode #39 – Claire Poole, the founder of the Sport Positive Summit, reflects on the event’s inaugural edition, and explains why sport’s collective response to climate change is more important than ever
Episode #38 – Oluseyi Smith, the former Olympic athlete, discusses his IOC Young Leaders project in which he is supporting grassroots athletic events with their waste and carbon reduction processes
Georgina Grenon, Paris 2024’s director of environmental excellence, discusses the Games’ “three pillars” of sustainable innovation, and explains why carbon is being budgeted like finance
Episode #37 – Futurist and academic, Professor Andy Miah, discusses sport’s relationship with emerging technologies that have the potential to make it stronger economically and environmentally
Episode #36 – Afridun Amu, Afghanistan’s first international surfer and design thinking coach, explains how empathy and creativity can help find solutions to complex, pressing issues
Episode #35 – Vanessa Nord explains why she’s launched a new venture focused on environmental sustainability and sport, and how her work has led to collaborations with FC Bayern and the German Boxing Association
Episode #34 – Jon Dutton, chief executive of the Rugby League World Cup 2021, discusses the tournament’s sustainability charter and innovation initiative
Episode #33 – Kristen Fulmer, the founder of sustainability agency Recipric, explains why commercial real estate properties are further ahead than sport when it comes to sustainability and wellness – and what sport can do about it
Episode #32 – Danielle Berman, founder of Tackle What’s Next, explains how sportspeople can be better assisted as they transition away from the field
Angela Ruggiero, Olympic gold medallist and founder of Sports Innovation Lab, urges the industry to remain relevant by addressing changing fan behaviours through investment in technology
Episode #31 – Neill Duffy, founder of sports impact agency 17 Sport, explains that sport must ‘do good to do well’ in the post-Covid era
Episode #30 – Roger McClendon, the executive director of the Green Sports Alliance, discusses what he terms ‘the three pandemics’ and how the organisation is galvanising members to counter them
Episode #29 – Jaime Nack, founder and president of Three Squares Inc, talks strategy, legacy and starting her sustainability business during a period of global uncertainty
Marisol Casado, president of the International Triathlon Union, explains how certification and guidelines will help the sport reduce its negative environmental impact and thrive
Episode #28 – Susie Tomson explains why sports organisations and events need to formulate a strong sustainability strategy, and how they can bring that vision to life
Episode #27 – Yath Gangakumaran, F1’s director of strategy, explains the motorsport’s ambition to leverage its reputation for innovation to become a sustainability leader
Episode #26 – Paolo Emilio Adami explains how World Athletics has sharpened its focus on air quality data and research as a means of protecting athlete health and performance in the future
Episode #25 – Julia Pallé, senior sustainability consultant for Extreme E, explains why the conception of the competition’s Scientific Committee is crucial to its success
Episode #24 – Jesse Lovejoy, the director of the San Francisco 49ers EDU programme, explains how STEAM education is helping underserved kids approach global challenges through the prism of sport
Episode #23 – 11th Hour Racing Team sustainability manager, Damian Foxall, explains that while the team is intent on winning the 2021/22 Ocean Race, sustainable innovation and ocean stewardship remain a core focus
Mark Towill, chief executive of the 11th Hour Racing Team, on building a team around ocean stewardship, innovation and positive impact
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
Brent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
Episode #18 – Cardiff University lecturer, Dr Andrea Collins, explains how her research helped the Cardiff Half Marathon reduce its negative environmental footprint
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
Episode #16 – Leagues, teams and federations may not be in a position to halt or slow down climate issues, but they can prepare themselves to mitigate negative impacts by using the right strategies, says Madeleine Orr
Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
The esteemed Arctic scientist lays out his ambitious research plans as he becomes the off-road electric car racing series’ Scientific Committee leader
Episode #14 – The member Team GB's gold medal winning Rio 2016 squad charts her journey from player to sustainability professional, and explains how the athlete mindset is crucial to her new role
Episode #13 – The Lewes FC and New Zealand ace discusses the physical and mental benefits of a plant-based diet, and being inspired by Olympic champion Etienne Stott
Episode #12 – The organisation’s SVP of ocean responsibility discusses setting clear sustainability targets, and making projects engaging for partners, fans and athletes
Episode #11 – Julie Duffus of the IOC, Nicoletta Piccolrovazzi of Dow, and EDF’s Carine de Boissezon discuss their experiences working together to find solutions to the climate crisis through sport
Olympic gold medallist discusses the Big Plastic Pledge – which aims to change consumer behaviour around single-use plastics – and wading through waste when training for Rio 2016
Episode #10 – The general manager of Atlanta’s Mercedes-Benz Stadium – regarded as the most sustainable in the US – discusses how sports venues can influence the behaviour of fans and sponsors
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
Projects like the Danone Nations Cup and ‘one person, one voice, one share’ employee engagement initiative helps the food and beverage company put sustainable development at the heart of its strategy
After rebuilding its reputation following the ‘Calciopoli’ saga, the iconic Italian football team has made the UN Sustainable Development Goals a key part of its off-pitch activities
Episode #9 – The renewable energy entrepreneur and club chairman talks about his journey transforming a struggling football club into a brand synonymous with environmental stewardship
Episode #8 – The father of social business, alongside Yunus Sports Hub co-founder Yoan Noguier, explains how major sports events can be leveraged to grow the social entrepreneurship sector
Episode #7 – CONCACAF’s head of women’s football and former Canada goalkeeper discusses a landmark FIFA Women’s World Cup, and how she’s channelling that momentum to grow the game in North and Central America
Episode #6 – The renowned sports architect discusses the social impact of Tottenham Hotspur’s new home – and the extraordinary sustainable innovations being integrated in sports venues
Episode #5 – The first chief executive of the Centre for Sport and Human Rights explains how sports events can positively impact human lives – and discusses the notorious Hakeem al-Araibi case that coincided with her appointment
Episode #4 – The long distance champion talks about competing in poor air quality with asthma, and how the IAAF is helping athletes mitigate the negative impact of air pollution
Episode #3 – The founder of the growing football for development movement discusses the link between purpose and on-field performance, and his plan to secure backing from the whole football industry
The former UNFCCC executive secretary warns that the Olympic Games face an uncertain future
Episode #2 – The ocean advocate and skipper tells The Sustainability Report about her most ambitious project to date, and discusses how sport can play a crucial role in helping the public reevaluate its relationship with plastic
Episode #1 – The Pyeongchang 2018 silver medallist talks about becoming an IOC Sustainability Ambassador, and how International Federations can support athlete activism
IAAF president explains why air quality and gender parity are at the top of the agenda for the athletics federation as it rebuilds its reputation
Paul Hanlon, the league’s senior director of ballpark operations and sustainability, tells The Sustainability Report about partnerships with Discovery Education and a tranche of universities
Ikea’s creative leader James Futcher discusses the company’s partnership with World Surf League – and creating sustainable products using surfers’ lifestyles as a guide
Stockholm/Åre 2026’s head of sustainability, Johan Strid, discusses the bid’s private funding model, green innovation and cementing Sweden’s status as a sustainability leader
With more than 150 venues and 22,000 live events, reaching carbon neutrality by 2050 will be some achievement for AEG. John Marler talks about taking on the challenge
The first man to win an Olympic medal for the US in luge on using his growing platform to influence fans and the sport he loves to become more serious about climate change
After growing up in occupied Palestine and co-founding its first-ever women’s football team, FIFA’s corporate communications manager is determined to make the beautiful game a fairer and more diverse place
Ozone-depleting refrigerants used by ice hockey rinks are being phased out. NHL Green is helping community venues find alternatives to help fight the global warming threatening the sport's existence
Meet the newly-established collective of ‘academic rockstars’ planning to help sports industry practitioners make evidence-based decisions through curated research
As the football industry faces questions regarding its sustainability, one club in Denmark believes there is a different way of doing things. FC Nordsjælland CEO Søren Kristensen tells The Sustainability Report about a unique model guided by the UN Sustainable Development Goals
The IUCN director general will join the UN organisation later this year. Where will sport fit into her plans?
The world football governing body’s head of sustainability and diversity talks Qatar 2022, modular stadiums and finding “leverage” with suppliers
The co-founder of SandSI has been working with the New York Yankees for a decade – but in formalising his position, the team wants to send a message to the rest of the sports industry
Yum! Brands’ first-ever chief sustainability officer takes centre stage in the US’s growing green sports movement. How will the strategic executive approach his new role?
From positioning the Olympic Games as an opportunity to invest in sustainable development, to educating the Olympic Movement, it’s been a busy year for the IOC sustainability team. Marie Sallois and Michelle Lemaitre talk to The Sustainability Report
The former US national goalkeeper, who formulated the human rights strategy for the United 2026 bid, becomes the centre’s inaugural chief executive
The fifth season of the electric car racing series returns later this month. And with new locations, cars and teams there’s a challenge to build on its ISO 20121 recognition
After carving out one of the greatest-ever careers in professional ice hockey, Viacheslav Fetisov is ready to take on his biggest challenge – helping to save the world from climate change. He talks to SSJ
With the IPCC calling for drastic societal change to prevent catastrophic global warming, Dow’s Nicoletta Piccolrovazzi explains how her organisation and the IOC are mobilising the business world and Olympic Movement
Vestas 11th Hour Racing revealed the extent to which environmental responsibility influences its operations in a comprehensive report. Sustainability manager Damian Foxall talks to The Sustainability Report
After encouraging fans to offset their own carbon footprint at Euro 2016, UEFA will pick up the whole tab for the 2020 tournament. The governing body’s head of social responsibility talks to The Sustainability Report
When Joie Leigh suggested that sustainability should be at the heart of the 2018 women’s showpiece, she walked out with the chance to shape the strategy
Eight years ago Jeremy Pochman co-founded 11th Hour Racing. It has since become the catalyst for hugely important sustainability initiatives in sailing – and Volvo’s commitment to rid itself of plastic
The bond between fans and athletes is a sacred one, so how can sport use that relationship to mobilise the masses to fight climate change? Pedersen and his partner Tapio Kanninen may have the answer
Is there a return on investment for LEED certification? If so, what is it? Matthew Campelli speaks to the USGBC senior vice president to find out
The Council duo explain why certification is important if you care about sustainability, and how to achieve it even if your sporting event is small and low on resources
“If we can take 1% of our 80 million fans and change their behaviour, that’s impactful”
Golf’s future relies on sustainability initiatives, says Reissman
Formerly running from box to box in Swindon Town’s midfield, Michael Doughty has continued making moves away from the pitch as the club’s chief sustainability officer and co-founder of sustainable running brand Hylo Athletics
Douglas Ryder, general manager of the Q36.5 Pro Cycling Team, explains why it’s not just the winning that matters
French former national champion climber Charlotte Durif discusses her position as chair of the IFSC European Council’s Sustainability Commission
The World Surf League is leading the cultural shift away from dominating nature as intrinsic to sports participation, enabling non-binary ecological connection in its place
Fiona Morgan, SailGP’s director of purpose and impact, explains how the league is addressing sport’s most difficult environmental challenge through supplier engagement and the Impact League
Madga Pozzo outlines the ‘Udinese Green Project’ and explains why all partners need to align with the club’s environmentally responsible protocol
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