PODCAST

Authenticity: an essential component for sport sponsorship 0
- LEADERS, PODCAST
- May 26, 2020
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose 0
- LEADERS, PODCAST
- May 19, 2020
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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The environmental and economic impact of mass-participation events 0
- LEADERS, PODCAST
- May 12, 2020
Episode #18 – Cardiff University lecturer, Dr Andrea Collins, explains how her research helped the Cardiff Half Marathon reduce its negative environmental footprint
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Reframing sustainability to get non-environmentalist fans on-side 0
- LEADERS, PODCAST
- May 5, 2020
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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Managing your sport organisation’s vulnerability to climate change 0
- LEADERS, PODCAST
- April 28, 2020
Episode #16 – Leagues, teams and federations may not be in a position to halt or slow down climate issues, but they can prepare themselves to mitigate negative impacts by using the right strategies, says Madeleine Orr
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How to build deeper fan relationships through sustainability 0
- LEADERS, PODCAST
- April 21, 2020
Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
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