Brian P. McCullough PhD, is the associate professor of Sport Business Leadership at Seattle University and the co-editor of the Routledge Handbook of Sport and the Environment
Episode #1 – The Pyeongchang 2018 silver medallist talks about becoming an IOC Sustainability Ambassador, and how International Federations can support athlete activism
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Difficult questions must be asked of the sports sector concerning its approach to addressing climate change in order to advance its contribution to the cause, says Brian McCullough
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Sports organisations with an ‘authentic and legitimate commitment’ to sustainability can attract new fans and deepen relationships with existing fans, says Brian McCullough
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