Embedding sustainability in an industry where fan engagement, on-field success and financial viability can inevitably eclipse other considerations is challenging. Factor in that any organisation with credible sustainability ambitions should be embracing the United Nations’ 17 Sustainable Development Goals (SDGs), and it can become an overwhelming prospect – not least if your knowledge or resources are limited.
But a growing number of sports businesses are demonstrating that having a robust sustainability strategy need not clash with their core priorities – in fact, it is helping them build stronger relationships with fans, boost the reputation of their brand and open doors to new commercial partnerships.
The Sustainability Report highlights these opportunities through up-to-the-minute news stories, in-depth analysis, inspirational and actionable case studies, and interviews with the people striving to create a more sustainable sports industry.
Moreover, we showcase and champion the positive impact sports businesses, clubs and professionals are having on their own organisations, their sport and the planet by using the UN SDGs to anchor their strategies.
The Sustainability Report shares the aspiration of seeing your organisation – and the wider sports family – become leaders in sustainability. Our mission is to give you the information and insight you need to make that a reality.