Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019

Marie Sallois and Michele Parmelee of Deloitte talk to The Sustainability Report about the latest Climate Action Award winners

Winning ways are returning for the Hellenic Basketball Federation, both on and off the court

International federation earns ‘best project’ recognition as a result of Sport Ecology Group research

International federation recognised as ‘most improved’ by Sport Ecology Group research

President wants federation to “be practical and have something to say” about big issues

Retired two-time mountain bike downhill world champion Manon Carpenter discusses how she’s helping to save the trails she used to race on

The Sustainability Report sits down with Susann, Timmy and Kevin Hansen

Key figures from each side of the partnership between Formula E team Jaguar TCS Racing and global materials science company Dow tell us what makes their collaboration around innovation and sustainability so productive

The Sustainability Report sits down with Olympic bronze medallist, five-time ATP titles winner and founder of High Impact Athletes Marcus Daniell to discuss the Back With Impact tour

The NCAA’s turnaround on name, image and likeness rules has instigated an explosion of emvironmental activism

Seán McCabe, head of climate justice and sustainability at Bohemian FC, explains why bold and transformative actions are necessary to transcend the ‘deceptive notion’ of net zero

A professional volleyball player with an MBA in sustainability, Liis Kullerkann is in a better position than most other athletes to make a difference when it comes to environmental practices in sport

Formerly running from box to box in Swindon Town’s midfield, Michael Doughty has continued making moves away from the pitch as the club’s chief sustainability officer and co-founder of sustainable running brand Hylo Athletics

Douglas Ryder, general manager of the Q36.5 Pro Cycling Team, explains why it’s not just the winning that matters

French former national champion climber Charlotte Durif discusses her position as chair of the IFSC European Council’s Sustainability Commission

The World Surf League is leading the cultural shift away from dominating nature as intrinsic to sports participation, enabling non-binary ecological connection in its place

Fiona Morgan, SailGP’s director of purpose and impact, explains how the league is addressing sport’s most difficult environmental challenge through supplier engagement and the Impact League

Madga Pozzo outlines the ‘Udinese Green Project’ and explains why all partners need to align with the club’s environmentally responsible protocol

Sport needs to leverage its influence on fans to facilitate a giant wave of individual low-carbon actions, says Planet League chief executive Tom Gribbin

Hattie Park, sustainability manager for the All England Lawn Tennis Club, talks climate adaptation and mitigation as well as making the Wimbledon experience sustainable and spectacular for spectators

Alexandra Rickham talks pollution at the 2016 Olympic and Paralympic Games, being environmentally conscious from a young age and taking on World Sailing’s Agenda 2030

Isabella Bertold, the co-founder of the InstaFund cycling team and Canada SailGP sustainability advisor, explains how she’s attempting to push boundaries in both sports

Recently-elected president explains why social and environmental stewardship are key to the future of table tennis

The decorated sailor and SailGP Great Britain skipper talks Impact League success, collaborating on sustainable innovation, and supporting Ineos amid criticism

Real Betis’ sustainability platform has achieved a number of milestones over the past 12 months, culminating in a presentation at the COP26 climate change summit

With key rugby nations, such as the Pacific Island and Australia, experiencing disastrous climate impacts, the sport must make action a priority, say Alena Olsen and James Farndale

Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours

The “iconic” Spanish La Liga club to showcase its Forever Green projects through the sustainability and sport platform

Georgina Grenon, the Games’ director of environmental excellence, explains how Paris 2024’s legacy is built around the low-carbon transition

Claire Poole, the founder of the Sport Positive Summit, discusses environmental best practice among leading sports organisations

Dan Reading, the federation’s head of sustainability, explains how environmental protection and sustainable innovation became a core priority following a rebrand

Dr. Madeleine Orr explains how the sector will have to engage in structural changes to address the threat of climate change

Matthew Campelli argues that a focus on sustainability can make sport a better product during the inaugural ‘Sustainability Leadership Series’ talk in partnership with SportWorks

Extreme heat cut short the netball career of former Australian international Amy Steel – now she’s telling her story so that other sportspeople don’t suffer the same fate

Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation

Episode #51 – Young Sports Maker Mathieu Muller discusses anti-doping and encouraging sport to become more conscious of environmental protection

Episode #50 – Melissa Zhang, the communications manager of USA Team Handball and Global Sports Week Young Sports Maker, on leveraging her position in sport to advocate for social and gender equity

Episode #49 – IOC Young Leader and Global Sports Week Young Sports Maker, Paulina Fritz, discusses her vision of educating children about sustainable development through sports activities

Episode #48 – Kimberly Fernandez, a Global Sports Week Young Sports Maker, explains how and why she established a Mumbai-based start-up that gives children and women more opportunities in sport

Episode #47 – Sports For Future founder Stefan Wagner discusses Germany’s climate and sport movement, and how he has helped TSG Hoffenheim build its strategy around sustainable development

Ramón Alarcón, the driving force behind Real Betis’ climate action strategy, talks to The Sustainability Report about learning from Amazon, brand values, and sponsor engagement

Episode #46 – Dan Reading, the federation’s head of sustainability, explains how decisions made by sports organisations can have a wider positive impact within industries

Episode #45 – Michal Buchel, chief executive of the International Sambo Federation, explains how his organisation is helping to achieve the Sustainable Development Goals through perseverance and a creative mindset

Episode #44 – Giulia Carbone, deputy director of the IUCN's business and biodiversity programme, discusses the opportunities sports organisations can leverage by considering the natural environment

Episode #43 – Lindsay Arell explains how she helped the Philadelphia Eagles and other sports properties look at sustainability beyond just the environmental perspective

Episode #42 – Sustainable events pioneer Meegan Jones discusses recently-published guidelines that encourage event hosts to keep away from single-use products despite concerns related to Covid-19

Episode #41 – Riikka Rakic, the snowsport and sustainability expert, explains how she helped the International Biathlon Union craft its 10-year sustainability vision

Episode #40 – Julie Duffus of the IOC, Omar Mitchell of the NHL, and the GEO Foundation’s Jonathan Smith explain the what, how and why of measuring and reporting environmental impact at the Sport Positive Summit

Episode #39 – Claire Poole, the founder of the Sport Positive Summit, reflects on the event’s inaugural edition, and explains why sport’s collective response to climate change is more important than ever

Episode #38 – Oluseyi Smith, the former Olympic athlete, discusses his IOC Young Leaders project in which he is supporting grassroots athletic events with their waste and carbon reduction processes

Georgina Grenon, Paris 2024’s director of environmental excellence, discusses the Games’ “three pillars” of sustainable innovation, and explains why carbon is being budgeted like finance

Episode #37 – Futurist and academic, Professor Andy Miah, discusses sport’s relationship with emerging technologies that have the potential to make it stronger economically and environmentally

Episode #36 – Afridun Amu, Afghanistan’s first international surfer and design thinking coach, explains how empathy and creativity can help find solutions to complex, pressing issues

Episode #35 – Vanessa Nord explains why she’s launched a new venture focused on environmental sustainability and sport, and how her work has led to collaborations with FC Bayern and the German Boxing Association

Episode #34 – Jon Dutton, chief executive of the Rugby League World Cup 2021, discusses the tournament’s sustainability charter and innovation initiative

Episode #33 – Kristen Fulmer, the founder of sustainability agency Recipric, explains why commercial real estate properties are further ahead than sport when it comes to sustainability and wellness – and what sport can do about it

Episode #32 – Danielle Berman, founder of Tackle What’s Next, explains how sportspeople can be better assisted as they transition away from the field

Angela Ruggiero, Olympic gold medallist and founder of Sports Innovation Lab, urges the industry to remain relevant by addressing changing fan behaviours through investment in technology

Episode #31 – Neill Duffy, founder of sports impact agency 17 Sport, explains that sport must ‘do good to do well’ in the post-Covid era

Episode #30 – Roger McClendon, the executive director of the Green Sports Alliance, discusses what he terms ‘the three pandemics’ and how the organisation is galvanising members to counter them

Episode #29 – Jaime Nack, founder and president of Three Squares Inc, talks strategy, legacy and starting her sustainability business during a period of global uncertainty

Marisol Casado, president of the International Triathlon Union, explains how certification and guidelines will help the sport reduce its negative environmental impact and thrive

Episode #28 – Susie Tomson explains why sports organisations and events need to formulate a strong sustainability strategy, and how they can bring that vision to life

Episode #27 – Yath Gangakumaran, F1’s director of strategy, explains the motorsport’s ambition to leverage its reputation for innovation to become a sustainability leader

Episode #26 – Paolo Emilio Adami explains how World Athletics has sharpened its focus on air quality data and research as a means of protecting athlete health and performance in the future

Episode #25 – Julia Pallé, senior sustainability consultant for Extreme E, explains why the conception of the competition’s Scientific Committee is crucial to its success

Episode #24 – Jesse Lovejoy, the director of the San Francisco 49ers EDU programme, explains how STEAM education is helping underserved kids approach global challenges through the prism of sport

Episode #23 – 11th Hour Racing Team sustainability manager, Damian Foxall, explains that while the team is intent on winning the 2021/22 Ocean Race, sustainable innovation and ocean stewardship remain a core focus

Mark Towill, chief executive of the 11th Hour Racing Team, on building a team around ocean stewardship, innovation and positive impact

Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship

Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability

Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image

Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose

Brent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change

Episode #18 – Cardiff University lecturer, Dr Andrea Collins, explains how her research helped the Cardiff Half Marathon reduce its negative environmental footprint

Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison

Episode #16 – Leagues, teams and federations may not be in a position to halt or slow down climate issues, but they can prepare themselves to mitigate negative impacts by using the right strategies, says Madeleine Orr

Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough

The esteemed Arctic scientist lays out his ambitious research plans as he becomes the off-road electric car racing series’ Scientific Committee leader

Episode #14 – The member Team GB's gold medal winning Rio 2016 squad charts her journey from player to sustainability professional, and explains how the athlete mindset is crucial to her new role

Episode #13 – The Lewes FC and New Zealand ace discusses the physical and mental benefits of a plant-based diet, and being inspired by Olympic champion Etienne Stott

Episode #12 – The organisation’s SVP of ocean responsibility discusses setting clear sustainability targets, and making projects engaging for partners, fans and athletes

Episode #11 – Julie Duffus of the IOC, Nicoletta Piccolrovazzi of Dow, and EDF’s Carine de Boissezon discuss their experiences working together to find solutions to the climate crisis through sport

Olympic gold medallist discusses the Big Plastic Pledge – which aims to change consumer behaviour around single-use plastics – and wading through waste when training for Rio 2016

Episode #10 – The general manager of Atlanta’s Mercedes-Benz Stadium – regarded as the most sustainable in the US – discusses how sports venues can influence the behaviour of fans and sponsors

The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company

Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors

Projects like the Danone Nations Cup and ‘one person, one voice, one share’ employee engagement initiative helps the food and beverage company put sustainable development at the heart of its strategy

After rebuilding its reputation following the ‘Calciopoli’ saga, the iconic Italian football team has made the UN Sustainable Development Goals a key part of its off-pitch activities

Episode #9 – The renewable energy entrepreneur and club chairman talks about his journey transforming a struggling football club into a brand synonymous with environmental stewardship

Episode #8 – The father of social business, alongside Yunus Sports Hub co-founder Yoan Noguier, explains how major sports events can be leveraged to grow the social entrepreneurship sector

Episode #7 – CONCACAF’s head of women’s football and former Canada goalkeeper discusses a landmark FIFA Women’s World Cup, and how she’s channelling that momentum to grow the game in North and Central America

Episode #6 – The renowned sports architect discusses the social impact of Tottenham Hotspur’s new home – and the extraordinary sustainable innovations being integrated in sports venues

Episode #5 – The first chief executive of the Centre for Sport and Human Rights explains how sports events can positively impact human lives – and discusses the notorious Hakeem al-Araibi case that coincided with her appointment

Episode #4 – The long distance champion talks about competing in poor air quality with asthma, and how the IAAF is helping athletes mitigate the negative impact of air pollution

Episode #3 – The founder of the growing football for development movement discusses the link between purpose and on-field performance, and his plan to secure backing from the whole football industry

The former UNFCCC executive secretary warns that the Olympic Games face an uncertain future

Episode #2 – The ocean advocate and skipper tells The Sustainability Report about her most ambitious project to date, and discusses how sport can play a crucial role in helping the public reevaluate its relationship with plastic

Episode #1 – The Pyeongchang 2018 silver medallist talks about becoming an IOC Sustainability Ambassador, and how International Federations can support athlete activism

IAAF president explains why air quality and gender parity are at the top of the agenda for the athletics federation as it rebuilds its reputation

Paul Hanlon, the league’s senior director of ballpark operations and sustainability, tells The Sustainability Report about partnerships with Discovery Education and a tranche of universities

Ikea’s creative leader James Futcher discusses the company’s partnership with World Surf League – and creating sustainable products using surfers’ lifestyles as a guide

Stockholm/Åre 2026’s head of sustainability, Johan Strid, discusses the bid’s private funding model, green innovation and cementing Sweden’s status as a sustainability leader

With more than 150 venues and 22,000 live events, reaching carbon neutrality by 2050 will be some achievement for AEG. John Marler talks about taking on the challenge

The first man to win an Olympic medal for the US in luge on using his growing platform to influence fans and the sport he loves to become more serious about climate change

After growing up in occupied Palestine and co-founding its first-ever women’s football team, FIFA’s corporate communications manager is determined to make the beautiful game a fairer and more diverse place

Ozone-depleting refrigerants used by ice hockey rinks are being phased out. NHL Green is helping community venues find alternatives to help fight the global warming threatening the sport's existence

Meet the newly-established collective of ‘academic rockstars’ planning to help sports industry practitioners make evidence-based decisions through curated research

As the football industry faces questions regarding its sustainability, one club in Denmark believes there is a different way of doing things. FC Nordsjælland CEO Søren Kristensen tells The Sustainability Report about a unique model guided by the UN Sustainable Development Goals

The IUCN director general will join the UN organisation later this year. Where will sport fit into her plans?

The world football governing body’s head of sustainability and diversity talks Qatar 2022, modular stadiums and finding “leverage” with suppliers

The co-founder of SandSI has been working with the New York Yankees for a decade – but in formalising his position, the team wants to send a message to the rest of the sports industry

Yum! Brands’ first-ever chief sustainability officer takes centre stage in the US’s growing green sports movement. How will the strategic executive approach his new role?

From positioning the Olympic Games as an opportunity to invest in sustainable development, to educating the Olympic Movement, it’s been a busy year for the IOC sustainability team. Marie Sallois and Michelle Lemaitre talk to The Sustainability Report

The former US national goalkeeper, who formulated the human rights strategy for the United 2026 bid, becomes the centre’s inaugural chief executive

The fifth season of the electric car racing series returns later this month. And with new locations, cars and teams there’s a challenge to build on its ISO 20121 recognition


After carving out one of the greatest-ever careers in professional ice hockey, Viacheslav Fetisov is ready to take on his biggest challenge – helping to save the world from climate change. He talks to SSJ

With the IPCC calling for drastic societal change to prevent catastrophic global warming, Dow’s Nicoletta Piccolrovazzi explains how her organisation and the IOC are mobilising the business world and Olympic Movement

Vestas 11th Hour Racing revealed the extent to which environmental responsibility influences its operations in a comprehensive report. Sustainability manager Damian Foxall talks to The Sustainability Report

After encouraging fans to offset their own carbon footprint at Euro 2016, UEFA will pick up the whole tab for the 2020 tournament. The governing body’s head of social responsibility talks to The Sustainability Report

When Joie Leigh suggested that sustainability should be at the heart of the 2018 women’s showpiece, she walked out with the chance to shape the strategy

Eight years ago Jeremy Pochman co-founded 11th Hour Racing. It has since become the catalyst for hugely important sustainability initiatives in sailing – and Volvo’s commitment to rid itself of plastic

The bond between fans and athletes is a sacred one, so how can sport use that relationship to mobilise the masses to fight climate change? Pedersen and his partner Tapio Kanninen may have the answer

Is there a return on investment for LEED certification? If so, what is it? Matthew Campelli speaks to the USGBC senior vice president to find out

The Council duo explain why certification is important if you care about sustainability, and how to achieve it even if your sporting event is small and low on resources

“If we can take 1% of our 80 million fans and change their behaviour, that’s impactful”

Golf’s future relies on sustainability initiatives, says Reissman

Marie Sallois and Michele Parmelee of Deloitte talk to The Sustainability Report about the latest Climate Action Award winners

Winning ways are returning for the Hellenic Basketball Federation, both on and off the court

International federation earns ‘best project’ recognition as a result of Sport Ecology Group research

International federation recognised as ‘most improved’ by Sport Ecology Group research

President wants federation to “be practical and have something to say” about big issues

Retired two-time mountain bike downhill world champion Manon Carpenter discusses how she’s helping to save the trails she used to race on

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