Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
Incentives, continuous improvement and positive peer pressure.
Those are three ingredients sports event hosts can adopt to make their sustainability initiatives more fun and approachable for those participating, including spectators and athletes. In other words, gamifying the process.
In the latest edition of SportWorks TALKS – Sustainability Leadership Series, former Olympian and IOC Young Leader, Seyi Smith puts forward the view that building sustainability programmes around games, tasks and quizzes can improve operations, engagement and facility logistics. Watch the full talk here:
Throughout the SportWorks TALKS – Sustainability Leadership Series, we’ll be focusing on sustainability at major events, mitigating climate risk for sports organisations, gamifying sustainability, creating a sustainability strategy, and incorporating sustainable innovation.
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