Follow

Viewpoint

Home
Viewpoint

- VIEWPOINT
- August 15, 2024
Commercial climate solidarity in football

If the sport can use its platform to spotlight more climate solutions than climate change contributors, it could make a meaningful difference
- VIEWPOINT
- July 26, 2024
Paris 2024 is a time to celebrate progress – but it’s time for sport to eliminate greenwashing

Dr. Madeleine Orr reflects on the Sport Ecology Group’s ‘Three Years of Progress’ report
- VIEWPOINT
- March 14, 2024
Concern about sport’s environmental and economic viability are two sides of the same coin

Whether you’re optimistic or pessimistic about sport’s future, the winners are likely to be those who focus on core opportunities and risks
- VIEWPOINT
- November 17, 2023
What sport can learn from ESG

As ‘Environment’, ‘Social’ and ‘Governance’ (ESG) becomes an increasingly adopted framework for structuring organisations’ approaches to sustainability, how can the sports industry utilise the framework for unified, compelling impact?
- VIEWPOINT
- October 22, 2023
Sustainability can be sport’s game-changing utility player

While an isolated focus on sustainability is not a top priority for many sports properties, Leaders Week highlighted its potential ability to support a number of core objectives
- VIEWPOINT
- October 6, 2023
Reflections on Sport Positive Summit 2023

In the aftermath of Sport Positive Summit’s latest edition, it’s time to take stock of where we are and where we want to go
- VIEWPOINT
- June 15, 2023
Sponsors need to push decarbonisation in sport

Sports partners should sign the Sport Sponsors Climate Pledge to focus the industry to carbon reduction, says Francois Singer
- VIEWPOINT
- March 9, 2023
Is it time for a climate regulator in sport?

Sport needs clear boundaries when it comes to climate commitments and partnerships. Regulation should be part of the conversation
- VIEWPOINT
- March 2, 2023
Time for sport to unleash its potential to protect the wildlife it symbolises

We need to join the dots between elite sport and the welfare of animals represented by clubs and teams, says Ian Curtis
- VIEWPOINT
- February 2, 2023
Inspiring the public to become nature-positive through sport

Only through making a connection with people can we drive transformational change, says Anne-Cécile Turner
- VIEWPOINT
- January 27, 2023
Supporting the sustainable transition of alpine and marine sport

The mountains and oceans are our key climate action allies. Sport must be collaborative and innovative to protect them, says Ingrid Beutler
- VIEWPOINT
- December 1, 2022
Community wealth-building a thrilling vision for football clubs

Football, and sport in general, can adapt its historical role in the heart of the community to tackle current and future problems, like climate change, says James Atkins
- VIEWPOINT
- August 25, 2022
With the sustainability landscape changing it’s time to be adaptable, like Villarreal

While the change in UEFA’s ‘away goals’ rule promoted the Spanish La Liga side to tweak tactics, shifting EU sustainability reporting policy means sports organisations need to evolve off the pitch
- VIEWPOINT
- May 12, 2022
Two ways sport needs to evolve to meet sustainability challenges

Getting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport
- IN FOCUS, VIEWPOINT
- April 28, 2022
Mapping sport’s path to sustainable growth

How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
- VIEWPOINT
- March 3, 2022
Eight ways to get cross-departmental buy-in for sustainability

Sustainability education can be a driver for strategy integration, says Daniel Cade
- VIEWPOINT
- February 10, 2022
How will climate change impact the next decade of Olympics and Men’s FIFA World Cups?

Historical data and future projections illustrate a significant climate challenge for upcoming mega-events, says Walker J. Ross
- VIEWPOINT
- October 26, 2021
Playoff drama meets renewable energy opportunity

Kristen Fulmer puts the potential renewable energy impact of the MLB’s playoff teams in the spotlight
- VIEWPOINT
- October 21, 2021
Deeper dialogue needed to link sport with environmental policy

Information and data between sports and environmental actors needs to be shared more coherently, says Shay Golub
- VIEWPOINT
- July 22, 2021
SailGP Impact League moves sustainability a step closer to sport’s core narrative

Positioning sustainability and purpose as part of the fun and competition enhances sport, and gives properties who are doing it right a source of competitive advantage
- VIEWPOINT
- July 15, 2021
Adapting healthy lifestyle habits to carbon emission reductions

The behaviours needed for sports organisations to reduce their climate impact is much like the habits needed to maintain a healthy lifestyle, says Kristen Fulmer
- VIEWPOINT
- May 20, 2021
Becoming football’s first chief sustainability officer

Thom Rawson, an Edie 30-under-30 sustainability champion, discusses his unique role in helping non-league Hanwell Town FC become a net zero football club
- VIEWPOINT
- May 12, 2021
Turning football’s attention towards sustainable travel

As more football clubs make commitments around climate action, reducing the impact of how they move players and fans should be top of the agenda, says Sarah Wilkin
- VIEWPOINT
- April 15, 2021
Why it’s the right time for a Sustainable Sport Index

Data around sport’s environmental and social performance needs to be collected and aggregated in a standardised way, says Lindsay Arell and Tim Trefzer
- VIEWPOINT
- April 13, 2021
Leading by example in the Challenge Cup bubble

OL Reign star Lauren Barnes encourages teammates to adopt positive behaviours at NWSL tournament through support, education, and the creation of sustainable product kits
- VIEWPOINT
- April 6, 2021
Are lending and capital markets agents of change for sustainability in sport?

Investment in low-carbon innovation, green bonds and carbon pricing could speed up sport’s sustainable revolution, says Conor Foley
- VIEWPOINT
- March 4, 2021
Salla 2032 Olympic bid parody hits too close to home

Increasingly shorter winter seasons are responsible for fostering a sense of ‘eco-anxiety’ within people working in sport and other climate-vulnerable industries, says Dr Madeleine Orr
- VIEWPOINT
- December 23, 2020
Science-based targets adoption points to encouraging future for sport

UEFA and the FIA line up with the Paris Agreement and point towards a promising 2021 for sport and climate action
- VIEWPOINT
- December 2, 2020
Sports broadcasters must be comfortable talking about climate change

Sky Sports News presenter David Garrido reflects on the climate change training he’s undertaken, and stresses the importance of broadcasters keeping the issue alive in the minds of sports fans
- VIEWPOINT
- November 5, 2020
Real Betis’ pioneering work can push football forward

Spanish club creates sustainability platform and signs The Climate Pledge – paving the way for encouraging other major teams to follow its lead
- VIEWPOINT
- October 1, 2020
Planetary health and human health: What Covid-19 can teach us about promoting sustainability

Personal health needs to be a key part of communication about climate change and other environmental impacts, says Alexandra Criscuolo, Gabriel Krenza, and Allen Hershkowitz
- IN FOCUS, VIEWPOINT
- September 11, 2020
How partnerships between sport and science can accelerate a low-carbon future

The mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
- VIEWPOINT
- September 10, 2020
Lewis Hamilton, Héctor Bellerín and the changing face of athlete impact investing?

Athletes investing in companies having a social and environmental impact is nothing new, but two sports entities with similar values have attracted a couple of high-profile backers
- IN FOCUS, VIEWPOINT
- July 22, 2020
Collaboration and dialogue are the keys to decarbonising the built environment

To achieve the goals of the Paris Agreement, the construction industry has to get serious about becoming net zero – but the whole value chain must row in the same direction, says Sergey Belyavskiy
- VIEWPOINT
- July 15, 2020
What France’s green shift could mean for the future of global sport

Sport's alignment with education and sustainability at government level gives it an opportunity to play an enhanced role in shaping a post-Covid society, says Lucien Boyer
- VIEWPOINT
- July 8, 2020
Reformulating sustainability in, and through, sport

Can sport leverage the impact of lockdown to reframe sustainability in a simplified, easy-to-digest way, asks Russell Seymour
- VIEWPOINT
- June 25, 2020
Sport should examine its role in ‘The Great Reset’ movement

World Economic Forum has put forward a vision of a world reimagined to transform the pain of the Covid-19 pandemic into a positive change for all. Where can sport contribute?
- IN FOCUS, VIEWPOINT
- June 16, 2020
The anatomy of a successful strategic partnership

Organisations must collaborate to tackle climate change – but partnerships must be values-based, long-term and agile to achieve success, says Nicoletta Piccolrovazzi
- VIEWPOINT
- May 6, 2020
It’s time to stop talking about ‘sustainability’ and ‘CSR’

Using corporate terminology frames ethical business as an ‘add-on’ rather than an imperative in sport. Now is the time to change that, says Daniel Cade
- VIEWPOINT
- April 27, 2020
Post-Covid-19 reset gives sport an opportunity to generate a new, cohesive narrative

By using nuanced language and coming together with a shared response, sport can aid the global recovery following the pandemic and address other sustainability issues
- VIEWPOINT
- April 7, 2020
A new world offers sport an opportunity to restart in a new way

The pause in the calendar enforced by the coronavirus crisis gives sport time to reflect on its role in the world, says Neill Duffy
- VIEWPOINT
- March 17, 2020
Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%

Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
- VIEWPOINT
- February 19, 2020
Five steps to avoid greenwashing

Creating a successful sustainability story can be a difficult task for sports organisations. The goal is to keep it SMART, seek out partnerships and leverage what you know, says Kristen Fulmer
- VIEWPOINT
- January 22, 2020
For the times they are a-changin’

A new form of capitalism is emerging that places purpose above profits. Sport needs to get with the programme, says Neill Duffy
- VIEWPOINT
- January 7, 2020
David Stern: A tribute to a green sports champion

A week after the passing of the iconic NBA commissioner, Allen Hershkowitz remembers his leadership, foresight and empathy when the pair worked to establish the league’s pioneering sustainability initiative
- VIEWPOINT
- January 6, 2020
Australia is in the midst of a climate crisis. Cricket must be part of the solution

Cricket Australia, the national governing body, has to use its influence to move the nation away from climate catastrophe-accelerating fossil fuels, says Paul Sinclair
- VIEWPOINT
- November 20, 2019
What sport can learn from commercial real estate to promote athlete health

Technologies related to human wellbeing are standard in many office buildings, but largely unexplored in sports venues, says Kristen Fulmer
- VIEWPOINT
- October 16, 2019
Motivating sports bodies to become more sustainable

GAISF’s sustainability award is a smart way to encourage sports federations to become more environmentally responsible. It’s these positive impacts – like recognition from peers – that need to be driven home more regularly
- VIEWPOINT
- October 10, 2019
Six steps to adopting the athlete mindset to address climate change

Elite athletes set a goal before they know how they’ll achieve it – the same mentality can be adopted by sports organisations to address climate change, say Joie Leigh and Claire Poole
- VIEWPOINT
- October 3, 2019
Where’s the climate leadership?

Organisations are signing up to the Sports for Climate Action Framework and becoming members of the Green Sports Alliance, but very few are taking genuine climate action, says Madeleine Orr
- VIEWPOINT
- September 17, 2019
Sport, climate change and the process of moralisation

Difficult questions must be asked of the sports sector concerning its approach to addressing climate change in order to advance its contribution to the cause, says Brian McCullough
- VIEWPOINT
- August 14, 2019
Climate change and the future of summer sport

In the face of extreme heat waves hitting the host cities of the next two Olympic Games, the question must be asked: will climate change signal the end of summer events?
- VIEWPOINT
- July 25, 2019
The secret language of top sports partners

Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
- VIEWPOINT
- July 10, 2019
The sustainable ‘stadium of the future’: An ambitious and feasible vision – if we continue to innovate

While innovation in sport is currently skewing more towards fan engagement, there’s a huge opportunity for emerging technology to accelerate the sustainable sport movement
- VIEWPOINT
- June 17, 2019
Making climate history: From the New York Yankees to Roland Garros

Commitments made by tennis Grand Slams and the iconic baseball team will usher in a new era of focused public attention on climate change, says Allen Hershkowitz
- VIEWPOINT
- June 7, 2019
Youth sports leaders should be at the forefront of the sustainability revolution

Sport can only tackle issues like climate change if young professionals are trusted to create projects, develop partnerships and frame new strategies, says Niels de Fraguier
- VIEWPOINT
- June 4, 2019
Five reasons to commit to the Sports for Climate Action Framework

As the number of sports entities signing up to the UNFCCC framework increases by the week, those unaware or undecided have two options: watch from the sidelines or come out fighting, says Claire Poole
- Editor's Pick, VIEWPOINT
- May 30, 2019
Moving to Sustainability 3.0

Sport must be ambitious in its approach to climate action – but we’ll need to engage, listen and learn to get there, says Roger McClendon
- VIEWPOINT
- May 8, 2019
Only clear, bold actions will position sport as a sustainability leader

At the Sustainable Brands conference in Paris the message was clear: be bold about sustainability, or “face the prospect of being useless”
- VIEWPOINT
- April 29, 2019
Sustainable innovation can help golf attract the younger generation

Equipment manufacturers are starting to develop eco-friendly products – but the trend will have to ramp up for the sport to remain relevant for Millennials and Gen Z, says Aubrey McCormick
- VIEWPOINT
- April 16, 2019
Leaders must take strategic action around sport and the SDGs

A lack of skills and knowledge is not limiting sport’s contribution to sustainable development – but there needs to be more scaled investment and better targeted policies, says Joie Leigh
- VIEWPOINT
- March 29, 2019
Sport is at risk from climate change and needs a strategy to address it

With climate change directly impacting sport on a more frequent basis, the industry must assess the risks and its capacity to respond, says Madeleine Orr
- VIEWPOINT
- March 26, 2019
Will cycling fans accept Ineos’ sponsorship of Team Sky?

Deal raises the prospect of increased investment and sporting domination – but fans may question if a petrochemical company is the right fit for the sport
- VIEWPOINT
- February 25, 2019
Sport has to be brave – positive progress will be rewarded

Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour
- VIEWPOINT
- February 21, 2019
Sport must take the concerns and values of young people seriously to remain relevant

Comments, like Gian Franco Kasper’s about climate change ahead of the Alpine World Ski Championships, will not help sport engage with today’s issue-conscious youth
- VIEWPOINT
- February 3, 2019
You don’t have to be perfect to achieve ISO 20121 – but you have to be open to change

Achieving a high level of sustainability was a challenge for the FIS Alpine World Ski Championships – but necessary for the future of the sport, says Riikka Rakic
- VIEWPOINT
- January 24, 2019
Bold and visionary leaders can make climate action a commercial strength

Sports organisations with an ‘authentic and legitimate commitment’ to sustainability can attract new fans and deepen relationships with existing fans, says Brian McCullough
- VIEWPOINT
- January 2, 2019
The SDGs are a $12 trillion opportunity that sport should be taking

Advancing the Sustainable Development Goals can be a business prerogative for sports organisations – but they have to identify and measure the right objectives
- VIEWPOINT
- December 7, 2018
Sport needs to utilise the media to engage fans in sustainability

At ISC Geneva the sustainability executives of FIFA and UEFA explained difficulties in communicating to the public through the media. But to make sport a leading sector major organisations must persevere
- VIEWPOINT
- November 26, 2018
Why sports organisations should take the Clean Seas pledge

Sports bodies have much to gain by supporting campaigns with a purpose. Here’s why they should follow the IOC, World Sailing and World Rugby by getting on board with our cause
- VIEWPOINT
- November 15, 2018
Sport can change the world – but it needs a solid strategy first

Juan Antonio Samaranch was right to call for a system to measure sport’s impact on sustainable development. But strategic thinking should be the first priority
- VIEWPOINT
- June 6, 2018
How important is sustainability to the World Cup bidding process?

FIFA has made sustainability one of the priorities for World Cup hosts – but will the federations voting for the 2026 host take it into account?
- VIEWPOINT
- May 14, 2018
Integrated approach the next frontier

Conference season demonstrated a raft of good sustainability work in sport – but lasting change is likely to come via an integrated, unified approach

All Posts

With the sustainability landscape changing it’s time to be adaptable, like Villarreal
- VIEWPOINT
- August 25, 2022
While the change in UEFA’s ‘away goals’ rule promoted the Spanish La Liga side to tweak tactics, shifting EU sustainability reporting policy means sports organisations need to evolve off the pitch

By Matthew Campelli
Two ways sport needs to evolve to meet sustainability challenges
- VIEWPOINT
- May 12, 2022
Getting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport

By Matthew Campelli
Mapping sport’s path to sustainable growth
- IN FOCUS, VIEWPOINT
- April 28, 2022
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way

By Matthew Campelli

Eight ways to get cross-departmental buy-in for sustainability
- VIEWPOINT
- March 3, 2022
Sustainability education can be a driver for strategy integration, says Daniel Cade

By Daniel Cade
How will climate change impact the next decade of Olympics and Men’s FIFA World Cups?
- VIEWPOINT
- February 10, 2022
Historical data and future projections illustrate a significant climate challenge for upcoming mega-events, says Walker J. Ross

By Walker J. Ross
Playoff drama meets renewable energy opportunity
- VIEWPOINT
- October 26, 2021
Kristen Fulmer puts the potential renewable energy impact of the MLB’s playoff teams in the spotlight

By Kristen Fulmer

Trending
Commented

It’s time to stop talking about ‘sustainability’ and ‘CSR’
- VIEWPOINT
- May 6, 2020
The sustainable ‘stadium of the future’: An ambitious and feasible vision – if we continue to innovate
- VIEWPOINT
- July 10, 2019
Planetary health and human health: What Covid-19 can teach us about promoting sustainability
- VIEWPOINT
- October 1, 2020
Turning football’s attention towards sustainable travel
- VIEWPOINT
- May 12, 2021

Is it time for a climate regulator in sport?
- VIEWPOINT
- March 9, 2023
It’s time to stop talking about ‘sustainability’ and ‘CSR’
- VIEWPOINT
- May 6, 2020
Will cycling fans accept Ineos’ sponsorship of Team Sky?
- VIEWPOINT
- March 26, 2019
Integrated approach the next frontier
- VIEWPOINT
- May 14, 2018

Authors

Subscribe to Newsletter

Our pick of the week’s best stories and interviews delivered direct to your inbox

How to Write My Essay

When asked to create an essay, the initial step a student has to take is to identify a topic. Pick a subject that intrigues you and has some depth to it. Read secondary and primary sources on the topic and make notes. In this way you’ll have the ability to make use of the data you’ve gathered in your case.

Create a new Then, you need to create a. The theme must connect the various parts that the author’s life and it should be elastic enough to be able to link to a wide range of different events and experiences. Each one of these sections will need to provide an example of the subject. Most often, themes provide a framework for your essay, however you’ll need take care not to overload it.

It is also possible to hire an essay writing service. The majority of them are operated by academics and they can prove very profitable. The companies are charged between $20 and $80 per page. It’s enough for a few hours of work. There is also a charge for the “works referenced” section of papers. Some companies offer guarantees essay that the essays will be delivered in time.

Essays are an excellent opportunity to test the student’s mind and show their potential. The essays will also highlight how much the student learnt during the semester. This will prove that students are able to think critically and make logical arguments. It will also demonstrate how students follow the instructions.

Follow

Viewpoint

All Posts

Authors

EDITOR

AUTHOR

AUTHOR

AUTHOR

Subscribe to Newsletter