VIEWPOINT

“Sport has to be brave – positive progress will be rewarded”0
- VIEWPOINT
- February 25, 2019
Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour
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Sport must take the concerns and values of young people seriously to remain relevant 0
- VIEWPOINT
- February 21, 2019
Comments, like Gian Franco Kasper’s about climate change ahead of the Alpine World Ski Championships, will not help sport engage with today’s issue-conscious youth
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You don’t have to be perfect to achieve ISO 20121 – but you have to be open to change 0
- VIEWPOINT
- February 3, 2019
Achieving a high level of sustainability was a challenge for the FIS Alpine World Ski Championships – but necessary for the future of the sport, says Riikka Rakic
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Bold and visionary leaders can make climate action a commercial strength 0
- VIEWPOINT
- January 24, 2019
Sports organisations with an ‘authentic and legitimate commitment’ to sustainability can attract new fans and deepen relationships with existing fans, says Brian McCullough
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The SDGs are a $12 trillion opportunity that sport should be taking 0
- Editor's Pick, VIEWPOINT
- January 2, 2019
Advancing the Sustainable Development Goals can be a business prerogative for sports organisations – but they have to identify and measure the right objectives
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Sport needs to utilise the media to engage fans in sustainability 0
- VIEWPOINT
- December 7, 2018
At ISC Geneva the sustainability executives of FIFA and UEFA explained difficulties in communicating to the public through the media. But to make sport a leading sector major organisations must persevere
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