Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
READ MOREBrent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
READ MOREEpisode #18 – Cardiff University lecturer, Dr Andrea Collins, explains how her research helped the Cardiff Half Marathon reduce its negative environmental footprint
READ MOREAfter steering Formula E from uncertainty to growing popularity and profitability, Alejandro Agag believes motorsport’s positive impact on the planet can go up a notch with the new off-road series
READ MOREUsing corporate terminology frames ethical business as an ‘add-on’ rather than an imperative in sport. Now is the time to change that, says Daniel Cade
READ MOREEpisode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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