Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
Elite athletes set a goal before they know how they’ll achieve it – the same mentality can be adopted by sports organisations to address climate change, say Joie Leigh and Claire Poole
READ MOREEpisode #4 – The long distance champion talks about competing in poor air quality with asthma, and how the IAAF is helping athletes mitigate the negative impact of air pollution
READ MOREThe first man to win an Olympic medal for the US in luge on using his growing platform to influence fans and the sport he loves to become more serious about climate change
READ MOREWith trust in politicians and big business reaching new lows, and the increasing reach of social media, the athlete voice has never been more important when engaging the population. Three sports executives explain how to effectively involve them in you sustainable development projects
READ MORESport and development organisation, Underdogs United, launches Global Jersey Exchange to involve sports stars in sustainability projects, such as water purification and deforestation reduction
READ MOREThe bond between fans and athletes is a sacred one, so how can sport use that relationship to mobilise the masses to fight climate change? Pedersen and his partner Tapio Kanninen may have the answer
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