athletes

Six steps to adopting the athlete mindset to address climate change 0
- VIEWPOINT
- October 10, 2019
Elite athletes set a goal before they know how they’ll achieve it – the same mentality can be adopted by sports organisations to address climate change, say Joie Leigh and Claire Poole
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PODCAST: Endurance running icon Paula Radcliffe on air quality and athlete performance 1
- HEADLINES, PODCAST
- October 8, 2019
Episode #4 – The long distance champion talks about competing in poor air quality with asthma, and how the IAAF is helping athletes mitigate the negative impact of air pollution
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Chris Mazdzer, the IOC’s first sustainability ambassador 0
- LEADERS
- May 20, 2019
The first man to win an Olympic medal for the US in luge on using his growing platform to influence fans and the sport he loves to become more serious about climate change
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Four steps to engage athletes in sustainable development projects 0
- IN FOCUS
- August 7, 2018
With trust in politicians and big business reaching new lows, and the increasing reach of social media, the athlete voice has never been more important when engaging the population. Three sports executives explain how to effectively involve them in you sustainable development projects
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Athletes auctioning off jerseys for clean drinking water in Kenya 0
- HEADLINES
- June 21, 2018
Sport and development organisation, Underdogs United, launches Global Jersey Exchange to involve sports stars in sustainability projects, such as water purification and deforestation reduction
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Big interview: Michael Pedersen, M INC. > change the game 0
- LEADERS
- June 4, 2018
The bond between fans and athletes is a sacred one, so how can sport use that relationship to mobilise the masses to fight climate change? Pedersen and his partner Tapio Kanninen may have the answer
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