research

Sport, climate change and acknowledging vulnerability 1
- IN FOCUS
- May 21, 2020
Evidence is building that emphatically demonstrates how teams, leagues and federations are being impacted by extreme weather – but can sports organisations take steps to reduce their vulnerability to the elements?
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Reframing sustainability to get non-environmentalist fans on-side 0
- LEADERS, PODCAST
- May 5, 2020
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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Managing your sport organisation’s vulnerability to climate change 0
- LEADERS, PODCAST
- April 28, 2020
Episode #16 – Leagues, teams and federations may not be in a position to halt or slow down climate issues, but they can prepare themselves to mitigate negative impacts by using the right strategies, says Madeleine Orr
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How to build deeper fan relationships through sustainability 0
- LEADERS, PODCAST
- April 21, 2020
Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
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‘Forward-thinking consumers’ expect sport to take more environmental action 0
- IN FOCUS
- February 10, 2020
Havas and BETC research finds that 87% of ‘prosumers’ would like major sports events to take ecological issues into greater account
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Sport, climate change and the process of moralisation 0
- VIEWPOINT
- September 17, 2019
Difficult questions must be asked of the sports sector concerning its approach to addressing climate change in order to advance its contribution to the cause, says Brian McCullough
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