Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
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Creating sustainability campaigns that resonate with fans0
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
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How will climate change impact the next decade of Olympics and Men’s FIFA World Cups?0
- VIEWPOINT
- February 10, 2022
Historical data and future projections illustrate a significant climate challenge for upcoming mega-events, says Walker J. Ross
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Is a lack of higher purpose stifling the potential of sports organisations?1
- IN FOCUS
- May 20, 2021
Research suggests that rallying around a clear and sincere mission can increase the robustness and competitive advantage of a company
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Sustainability a ‘top priority’ for sponsorship activations0
- IN FOCUS
- March 25, 2021
Samantha Lamberti of Nielsen Sports reflects on brands’ increasing preference to line up with sports properties that can support their environmental and social goals
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How climate change affects the sports industry0
Dr. Madeleine Orr explains how the sector will have to engage in structural changes to address the threat of climate change
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Social media analysis explores fans’ sustainability attitudes0
- IN FOCUS
- December 10, 2020
Research conducted by Recipric and Zoomph can help sports teams make fan engagement and brand partnership decisions, says Kristen Fulmer
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Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
The football executive’s guide to sustainability strategy
- IN FOCUS
- September 3, 2020
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