Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
fan engagement
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Creating sustainability campaigns that resonate with fans0
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
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Could mobilising football fans be a key climate action strategy?0
- IN FOCUS
- July 8, 2021
Research conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues
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How sustainability data can drive sports business objectives0
Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management
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Enhancing the fan experience through sustainability0
- IN FOCUS
- October 29, 2020
Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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European fans urge football to be vigilant about the environment1
- IN FOCUS
- October 22, 2020
Research conducted by the Sant’Anna School of Advanced Studies finds that environmental sustainability can be an effective fan engagement tool for football clubs and federations
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Reframing sustainability to get non-environmentalist fans on-side0
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
The football executive’s guide to sustainability strategy
- IN FOCUS
- September 3, 2020
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Enhancing the fan experience through sustainability
- IN FOCUS
- October 29, 2020
Top Authors
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Matthew Campelli
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The Sustainability Report
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Gruffudd Owen
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Madeleine Orr
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