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  • Enhancing the fan experience through sustainability

    Enhancing the fan experience through sustainability0

    • IN FOCUS
    • October 29, 2020

    Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London

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  • European fans urge football to be vigilant about the environment

    European fans urge football to be vigilant about the environment1

    • IN FOCUS
    • October 22, 2020

    Research conducted by the Sant’Anna School of Advanced Studies finds that environmental sustainability can be an effective fan engagement tool for football clubs and federations

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  • Reframing sustainability to get non-environmentalist fans on-side

    Reframing sustainability to get non-environmentalist fans on-side0

    • LEADERS, PODCAST
    • May 5, 2020

    Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison

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  • How to build deeper fan relationships through sustainability

    How to build deeper fan relationships through sustainability0

    • LEADERS, PODCAST
    • April 21, 2020

    Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough

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  • Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%

    Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%0

    • VIEWPOINT
    • March 17, 2020

    Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon

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  • “We’re not here to educate fans – we make sustainability fun”

    “We’re not here to educate fans – we make sustainability fun”0

    • LEADERS
    • January 16, 2020

    Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors

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  • Enhancing the fan experience through sustainability
    Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • The football executive’s guide to sustainability strategy
    • IN FOCUS
    • September 3, 2020
  • The modern stadium: A hub for sustainable development
    • IN FOCUS
    • February 10, 2019
  • ‘The planet is the only shareholder we answer to'
    • IN FOCUS
    • August 20, 2020
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  • Enhancing the fan experience through sustainability
    Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • It’s time to stop talking about ‘sustainability’ and ‘CSR’
    • VIEWPOINT
    • May 6, 2020
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • Will cycling fans accept Ineos’ sponsorship of Team Sky?
    • VIEWPOINT
    • March 26, 2019
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Latest Posts

  • Enhancing the fan experience through sustainability
    Enhancing the fan experience through sustainability
    • IN FOCUS
    • October 29, 2020
  • European fans urge football to be vigilant about the environment
    European fans urge football to be vigilant about the environment
    • IN FOCUS
    • October 22, 2020
  • Reframing sustainability to get non-environmentalist fans on-side
    Reframing sustainability to get non-environmentalist fans on-side
    • LEADERS, PODCAST
    • May 5, 2020
  • How to build deeper fan relationships through sustainability
    How to build deeper fan relationships through sustainability
    • LEADERS, PODCAST
    • April 21, 2020

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