Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
fan engagement
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Redefining fan engagement with sustainability0
- IN FOCUS
- July 13, 2023
Andrew Lynch, head of sustainability at The European Tour, discusses how the organisation is reframing a popular environmental initiative to engage golf fans with sustainability
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“Getting fans on board is where you make real carbon reductions”0
- LEADERS
- September 8, 2022
Sport needs to leverage its influence on fans to facilitate a giant wave of individual low-carbon actions, says Planet League chief executive Tom Gribbin
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Creating sustainability campaigns that resonate with fans0
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
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Could mobilising football fans be a key climate action strategy?0
- IN FOCUS
- July 8, 2021
Research conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues
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How sustainability data can drive sports business objectives0
Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management
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Enhancing the fan experience through sustainability0
- IN FOCUS
- October 29, 2020
Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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Environmental best practice in French sport showcased by report
- IN FOCUS
- September 16, 2019
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
Latest Posts
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Redefining fan engagement with sustainability
- IN FOCUS
- July 13, 2023
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“Getting fans on board is where you make real carbon reductions”
- LEADERS
- September 8, 2022
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Matthew Campelli
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The Sustainability Report
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Sam Price
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