Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
fan engagement
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Reframing sustainability to get non-environmentalist fans on-side0
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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How to build deeper fan relationships through sustainability0
Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
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Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%0
- VIEWPOINT
- March 17, 2020
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
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“We’re not here to educate fans – we make sustainability fun”0
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
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Premiership rugby club to reduce plastic with reusable cup system1
- IN FOCUS
- October 14, 2019
Leicester Tigers to serve beer in reusable Stack-Cup during home games at its Welford Road stadium to avoid up to 18,000 pieces of single-use plastic being used
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German Bundesliga football club offers fans a ‘climate ticket’0
- IN FOCUS
- August 30, 2019
Fans of TSG Hoffenheim can plant trees in Uganda’s Kikonda Forest by paying a small premium on top of normal ticket prices during the first half of the season
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The modern stadium: A hub for sustainable development
- IN FOCUS
- February 10, 2019
Building a pipeline of female sports leaders
- IN FOCUS
- March 12, 2019
How to engage sponsors in sustainability
- IN FOCUS
- July 17, 2019
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“We’re not here to educate fans – we make sustainability fun”
- LEADERS
- January 16, 2020
Top Authors
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Matthew Campelli
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Gruffudd Owen
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Sam Price
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Conor Ketley
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