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  • “Getting fans on board is where you make real carbon reductions”

    “Getting fans on board is where you make real carbon reductions”0

    • LEADERS
    • September 8, 2022

    Sport needs to leverage its influence on fans to facilitate a giant wave of individual low-carbon actions, says Planet League chief executive Tom Gribbin

    READ MORE
  • Creating sustainability campaigns that resonate with fans

    Creating sustainability campaigns that resonate with fans0

    • IN FOCUS, PODCAST
    • April 14, 2022

    Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability

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  • Could mobilising football fans be a key climate action strategy?

    Could mobilising football fans be a key climate action strategy?0

    • IN FOCUS
    • July 8, 2021

    Research conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues

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  • How sustainability data can drive sports business objectives

    How sustainability data can drive sports business objectives0

    • IN FOCUS, PODCAST
    • April 8, 2021

    Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management

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  • Enhancing the fan experience through sustainability

    Enhancing the fan experience through sustainability0

    • IN FOCUS
    • October 29, 2020

    Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London

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  • European fans urge football to be vigilant about the environment

    European fans urge football to be vigilant about the environment1

    • IN FOCUS
    • October 22, 2020

    Research conducted by the Sant’Anna School of Advanced Studies finds that environmental sustainability can be an effective fan engagement tool for football clubs and federations

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  • “Getting fans on board is where you make real carbon reductions”
    Quantifying the economic and social impact of football
    • IN FOCUS
    • January 28, 2021
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • Environmental best practice in French sport showcased by report
    • IN FOCUS
    • September 16, 2019
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  • “Getting fans on board is where you make real carbon reductions”
    Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • The football executive’s guide to sustainability strategy
    • IN FOCUS
    • September 3, 2020
  • It’s time to stop talking about ‘sustainability’ and ‘CSR’
    • VIEWPOINT
    • May 6, 2020
SHOW MORE

Latest Posts

  • “Getting fans on board is where you make real carbon reductions”
    “Getting fans on board is where you make real carbon reductions”
    • LEADERS
    • September 8, 2022
  • Creating sustainability campaigns that resonate with fans
    Creating sustainability campaigns that resonate with fans
    • IN FOCUS, PODCAST
    • April 14, 2022
  • Could mobilising football fans be a key climate action strategy?
    Could mobilising football fans be a key climate action strategy?
    • IN FOCUS
    • July 8, 2021
  • How sustainability data can drive sports business objectives
    How sustainability data can drive sports business objectives
    • IN FOCUS, PODCAST
    • April 8, 2021

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