fan engagement

Fans, football, fear and the path to systemic change 0
- IN FOCUS
- May 30, 2024
Supported by Gareth Bale and Mastercard, Pledgeball is hoping to facilitate lasting climate-positive behaviours in those connected to the world’s favourite sport
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Redefining fan engagement with sustainability 0
- IN FOCUS
- July 13, 2023
Andrew Lynch, head of sustainability at The European Tour, discusses how the organisation is reframing a popular environmental initiative to engage golf fans with sustainability
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“Getting fans on board is where you make real carbon reductions”0
- LEADERS
- September 8, 2022
Sport needs to leverage its influence on fans to facilitate a giant wave of individual low-carbon actions, says Planet League chief executive Tom Gribbin
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Creating sustainability campaigns that resonate with fans 0
- IN FOCUS, PODCAST
- April 14, 2022
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
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Could mobilising football fans be a key climate action strategy?0
- IN FOCUS
- July 8, 2021
Research conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues
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How sustainability data can drive sports business objectives 0
- IN FOCUS, PODCAST
- April 8, 2021
Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management
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