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  • Creating sustainability campaigns that resonate with fans

    Creating sustainability campaigns that resonate with fans0

    • IN FOCUS, PODCAST
    • April 14, 2022

    Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability

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  • Could mobilising football fans be a key climate action strategy?

    Could mobilising football fans be a key climate action strategy?0

    • IN FOCUS
    • July 8, 2021

    Research conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues

    READ MORE
  • How sustainability data can drive sports business objectives

    How sustainability data can drive sports business objectives0

    • IN FOCUS, PODCAST
    • April 8, 2021

    Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management

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  • Enhancing the fan experience through sustainability

    Enhancing the fan experience through sustainability0

    • IN FOCUS
    • October 29, 2020

    Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London

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  • European fans urge football to be vigilant about the environment

    European fans urge football to be vigilant about the environment1

    • IN FOCUS
    • October 22, 2020

    Research conducted by the Sant’Anna School of Advanced Studies finds that environmental sustainability can be an effective fan engagement tool for football clubs and federations

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  • Reframing sustainability to get non-environmentalist fans on-side

    Reframing sustainability to get non-environmentalist fans on-side0

    • LEADERS, PODCAST
    • May 5, 2020

    Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison

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  • Creating sustainability campaigns that resonate with fans
    Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
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    • January 28, 2021
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • The football executive’s guide to sustainability strategy
    • IN FOCUS
    • September 3, 2020
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  • Creating sustainability campaigns that resonate with fans
    Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • (Watch) Packaging innovation the key to food waste reduction
    • PARTNERS
    • January 11, 2021
  • It’s time to stop talking about ‘sustainability’ and ‘CSR’
    • VIEWPOINT
    • May 6, 2020
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Latest Posts

  • Creating sustainability campaigns that resonate with fans
    Creating sustainability campaigns that resonate with fans
    • IN FOCUS, PODCAST
    • April 14, 2022
  • Could mobilising football fans be a key climate action strategy?
    Could mobilising football fans be a key climate action strategy?
    • IN FOCUS
    • July 8, 2021
  • How sustainability data can drive sports business objectives
    How sustainability data can drive sports business objectives
    • IN FOCUS, PODCAST
    • April 8, 2021
  • Enhancing the fan experience through sustainability
    Enhancing the fan experience through sustainability
    • IN FOCUS
    • October 29, 2020

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