Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
READ MORETwo years after the national team tasted victory at the FIFA World Cup, a number of leading actors are aiming to position professional and amateur football as a catalyst for France’s low-carbon transition
READ MOREEpisode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
READ MOREAs a collective of sports properties and the IWBI develop a safety rating in response to Covid-19, there’s hope the pandemic will be the catalyst for more sports facilities putting health and wellbeing first
READ MOREEpisode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
READ MOREEvidence is building that emphatically demonstrates how teams, leagues and federations are being impacted by extreme weather – but can sports organisations take steps to reduce their vulnerability to the elements?
READ MORE