Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
An increasing number of major sponsorship deals have an environmental angle, showcasing an exciting opportunity for sports properties
READ MOREMaëlle Trarieux, CSR director for Olympique Lyonnais, discusses partnerships with Veolia, Fair Play for Planet and Engie that are making the Ligue 1 club a hub of sustainable development
READ MORESamantha Lamberti of Nielsen Sports reflects on brands’ increasing preference to line up with sports properties that can support their environmental and social goals
READ MOREBall Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
READ MOREForest Green Rovers has garnered global attention due to its progressive approach to the environment – now chairman Dale Vince is priming the provincial English team to kick on to the next level
READ MOREThe mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
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