sponsorship

Sir Russell Coutts: I want SailGP to be carbon neutral before 2025 1
- LEADERS
- February 13, 2020
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
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“We’re not here to educate fans – we make sustainability fun”0
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
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The secret language of top sports partners 0
- VIEWPOINT
- July 25, 2019
Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
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French Open tells partners to consider ‘environmental and social impact’ of their food 0
- IN FOCUS
- May 23, 2019
Having established a strong reputation for sustainability over the last 10 years, the tournament held at Roland Garros is challenging its food supply chain to be more responsible
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UEFA makes five-year plan to grow commercial value of women’s football 0
- HEADLINES
- May 17, 2019
As part of its wide-ranging women’s football strategy, the European football governing body eyes ‘innovative’ commercial revenue and media rights models with sponsors, partners and broadcasters
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Would a ban on fossil fuel sponsorship in sport be justified – or feasible?1
- IN FOCUS
- May 16, 2019
Following Ineos’ unveiling as the main sponsor of what was formerly Team Sky, Friends of the Earth has called for a ban on fossil fuel sponsorship in sport. But is it possible?
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