Doing things differently: The FC Nordsjælland story
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- March 25, 2019
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Enhancing the fan experience through sustainability0
- IN FOCUS
- October 29, 2020
Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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The next evolution of football’s greenest team0
- IN FOCUS
- October 15, 2020
Forest Green Rovers has garnered global attention due to its progressive approach to the environment – now chairman Dale Vince is priming the provincial English team to kick on to the next level
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How partnerships between sport and science can accelerate a low-carbon future0
The mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
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Why your sponsorship team needs a sustainability executive0
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
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The evolution of cause sponsorship in sport0
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
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Authenticity: an essential component for sport sponsorship0
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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The football executive’s guide to sustainability strategy
- IN FOCUS
- September 3, 2020
The modern stadium: A hub for sustainable development
- IN FOCUS
- February 10, 2019
‘The planet is the only shareholder we answer to'
- IN FOCUS
- August 20, 2020
Latest Posts
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Enhancing the fan experience through sustainability
- IN FOCUS
- October 29, 2020
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The next evolution of football’s greenest team
- IN FOCUS
- October 15, 2020
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