Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

In the aftermath of Sport Positive Summit’s latest edition, it’s time to take stock of where we are and where we want to go
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An increasing number of major sponsorship deals have an environmental angle, showcasing an exciting opportunity for sports properties
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Maëlle Trarieux, CSR director for Olympique Lyonnais, discusses partnerships with Veolia, Fair Play for Planet and Engie that are making the Ligue 1 club a hub of sustainable development
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Samantha Lamberti of Nielsen Sports reflects on brands’ increasing preference to line up with sports properties that can support their environmental and social goals
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Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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Forest Green Rovers has garnered global attention due to its progressive approach to the environment – now chairman Dale Vince is priming the provincial English team to kick on to the next level
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