sponsorship

Authenticity: an essential component for sport sponsorship 0
- LEADERS, PODCAST
- May 26, 2020
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose 0
- LEADERS, PODCAST
- May 19, 2020
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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Sir Russell Coutts: I want SailGP to be carbon neutral before 2025 1
- LEADERS
- February 13, 2020
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
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“We’re not here to educate fans – we make sustainability fun”0
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
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The secret language of top sports partners 0
- VIEWPOINT
- July 25, 2019
Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
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French Open tells partners to consider ‘environmental and social impact’ of their food 0
- IN FOCUS
- May 23, 2019
Having established a strong reputation for sustainability over the last 10 years, the tournament held at Roland Garros is challenging its food supply chain to be more responsible
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