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The secret language of top sports partners 0
- VIEWPOINT
- July 25, 2019
Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
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French Open tells partners to consider ‘environmental and social impact’ of their food 0
- IN FOCUS
- May 23, 2019
Having established a strong reputation for sustainability over the last 10 years, the tournament held at Roland Garros is challenging its food supply chain to be more responsible
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UEFA makes five-year plan to grow commercial value of women’s football 0
- HEADLINES
- May 17, 2019
As part of its wide-ranging women’s football strategy, the European football governing body eyes ‘innovative’ commercial revenue and media rights models with sponsors, partners and broadcasters
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Would a ban on fossil fuel sponsorship in sport be justified – or feasible?1
- IN FOCUS
- May 16, 2019
Following Ineos’ unveiling as the main sponsor of what was formerly Team Sky, Friends of the Earth has called for a ban on fossil fuel sponsorship in sport. But is it possible?
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Children to learn leadership, life skills and rugby thanks to £1.5m fund 0
- HEADLINES
- March 4, 2019
Rugby World Cup 2019 corporate sponsors and ‘global rugby community’ donate money to ChildFund Pass It Back programme
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Formula E and new sponsor working to advance electromobility 0
- HEADLINES
- May 8, 2018
Voestalpine will become the competition’s headline European partner from next season
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Latest Posts

The secret language of top sports partners
- VIEWPOINT
- July 25, 2019
French Open tells partners to consider ‘environmental and social impact’ of their food
- IN FOCUS
- May 23, 2019
UEFA makes five-year plan to grow commercial value of women’s football
- HEADLINES
- May 17, 2019
Would a ban on fossil fuel sponsorship in sport be justified – or feasible?
- IN FOCUS
- May 16, 2019

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