Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
READ MOREForest Green Rovers has garnered global attention due to its progressive approach to the environment – now chairman Dale Vince is priming the provincial English team to kick on to the next level
READ MOREThe mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
READ MOREEpisode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
READ MOREEpisode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
READ MOREEpisode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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