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The next evolution of football’s greenest team0
- IN FOCUS
- October 15, 2020
Forest Green Rovers has garnered global attention due to its progressive approach to the environment – now chairman Dale Vince is priming the provincial English team to kick on to the next level
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How partnerships between sport and science can accelerate a low-carbon future0
The mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
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Why your sponsorship team needs a sustainability executive0
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
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The evolution of cause sponsorship in sport0
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
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Authenticity: an essential component for sport sponsorship0
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose0
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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The football executive’s guide to sustainability strategy
- IN FOCUS
- September 3, 2020
The modern stadium: A hub for sustainable development
- IN FOCUS
- February 10, 2019
‘The planet is the only shareholder we answer to'
- IN FOCUS
- August 20, 2020
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The next evolution of football’s greenest team
- IN FOCUS
- October 15, 2020
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