Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

As ‘Environment’, ‘Social’ and ‘Governance’ (ESG) becomes an increasingly adopted framework for structuring organisations’ approaches to sustainability, how can the sports industry utilise the framework for unified, compelling impact?
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SailGP GBR sailor Hannah Mills OBE recalls Sir David Attenborough’s quote, ‘Saving our planet is now a communications challenge’, but to who, how and where should sport avail its platform with sustainable messaging? SailGP GBR’s partnership with Low Carbon shows that the answer has several dimensions
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Fiona Morgan, SailGP’s director of purpose and impact, explains how the league is addressing sport’s most difficult environmental challenge through supplier engagement and the Impact League
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Isabella Bertold, the co-founder of the InstaFund cycling team and Canada SailGP sustainability advisor, explains how she’s attempting to push boundaries in both sports
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The decorated sailor and SailGP Great Britain skipper talks Impact League success, collaborating on sustainable innovation, and supporting Ineos amid criticism
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Episode #60 – Ioannis Ioannou, Fiona Morgan and Sir Russell Coutts discuss whether sustainability leadership can create differentiation for organisations
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