Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
partnerships
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The secret language of top sports partners0
- VIEWPOINT
- July 25, 2019
Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
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“We don’t use the word sport – we talk about creating a healthier, sustainable life”0
- LEADERS
- July 1, 2019
Ikea’s creative leader James Futcher discusses the company’s partnership with World Surf League – and creating sustainable products using surfers’ lifestyles as a guide
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Building a pipeline of female sports leaders
- IN FOCUS
- March 12, 2019
The modern stadium: A hub for sustainable development
- IN FOCUS
- February 10, 2019
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The secret language of top sports partners
- VIEWPOINT
- July 25, 2019
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