Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Fans attending Real Betis’ match versus Athletic Club de Bilbao were encouraged to walk, take the bus, or ride e-bikes and scooters
READ MOREEpisode #75 – Cyril Abiteboul, Fatma Al Nuaimi, Georgina Grenon, Nathalie Bellon-Szabo and Ibrahima Wade explain how big sports events can be compatible with sustainability
READ MOREGetting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport
READ MOREEpisode #74 – Karina Mukanova explores the compatibility of sustainability at big sports events and discusses her role as a Young Sports Maker at the upcoming Global Sports Week in Paris
READ MOREHow can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
READ MOREEpisode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
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