Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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Dow, NatureBank and Restore the Earth Foundation discuss low carbon technologies and the social and economic benefits of investing in nature
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The mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
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Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
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Episode #11 – Julie Duffus of the IOC, Nicoletta Piccolrovazzi of Dow, and EDF’s Carine de Boissezon discuss their experiences working together to find solutions to the climate crisis through sport
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The inaugural event, which occurs in Paris between 5-7 February, will focus on sport, business, society and sustainable development
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