LEADERS

Why your sponsorship team needs a sustainability executive 0
- LEADERS, PODCAST
- June 9, 2020
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
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The evolution of cause sponsorship in sport 0
- LEADERS, PODCAST
- June 2, 2020
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
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Authenticity: an essential component for sport sponsorship 0
- LEADERS, PODCAST
- May 26, 2020
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose 0
- LEADERS, PODCAST
- May 19, 2020
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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“Everyone politicises climate change – it’s tough, as an athlete, to talk about it”0
- LEADERS
- May 14, 2020
Brent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
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The environmental and economic impact of mass-participation events 0
- LEADERS, PODCAST
- May 12, 2020
Episode #18 – Cardiff University lecturer, Dr Andrea Collins, explains how her research helped the Cardiff Half Marathon reduce its negative environmental footprint
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