Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
READ MOREResearch conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues
READ MOREPresident of the Houston 2026 bid committee, Chris Canetti, wants a low-carbon future to be the legacy of the football tournament in the ‘energy capital of the world’
READ MOREThe “iconic” Spanish La Liga club to showcase its Forever Green projects through the sustainability and sport platform
READ MOREEpisode #59 – GB rower Melissa Wilson and professional footballer Morten Thorsby explain how sportspeople can become genuine climate action advocates
READ MOREGeorgina Grenon, the Games’ director of environmental excellence, explains how Paris 2024’s legacy is built around the low-carbon transition
READ MORE