Episode #88 – Jenny Amann and Mark Doidge explain how football clubs can effectively motivate their supporters to get in board with climate initiatives through well-thought-out communications
Football fans are often treated as a problem. But, actually, when it comes to throwing their weight behind large societal issues – such as anti-racism and refugee support – they can be a significant part of the solution.
That’s according to Jenny Amann and Mark Doidge, doctoral researcher and senior research fellow respectively at the University of Brighton. Their latest piece of research, titled ‘Mobilising Football Fans on Climate Change’, explores how this diverse group of people, brought together by the love of the game or a team, can hold the key when it comes to positive behaviour change related to climate.
The key is communicating with them effectively. And that’s what we discuss in this edition of the podcast.
Listen to the full episode here:
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