Episode #87 – Thom Rawson explains how clear communication and giving employees agency helped Wolverhampton Wanderers develop its first sustainability strategy
Calling the Wolverhampton Wanderers sustainability strategy ‘One Pack, One Planet’ was always going to be a winner with fans.
But beyond the clever branding – and the launch of the strategy during a really successful Green Football Weekend – One Pack, One Planet was built on solid foundations of robust impact assessments, clear communications with club staff and giving departments the agency to develop their own action plans to achieve targets in four main areas: carbon, waste, nature and culture.
In this episode of the podcast, Thom Rawson, the project lead, explains the work that went on behind the scenes.
Listen to the full episode here:
Opt into our weekly newsletter for exclusive content focused on sustainability strategy, communication and leadership for sport’s ecosystem.