Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Episode #27 – Yath Gangakumaran, F1’s director of strategy, explains the motorsport’s ambition to leverage its reputation for innovation to become a sustainability leader
READ MOREAlthough not yet mainstream, the position has the potential to emerge as the industry’s most influential, with responsibility stretching from technology adoption and fan engagement to revenue generation and sustainability
READ MOREEpisode #16 – Leagues, teams and federations may not be in a position to halt or slow down climate issues, but they can prepare themselves to mitigate negative impacts by using the right strategies, says Madeleine Orr
READ MOREEpisode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
READ MOREAir quality a key part of the federation’s wide-ranging sustainability strategy, that includes objectives around climate change, diversity and equality
READ MOREEpisode #14 – The member Team GB’s gold medal winning Rio 2016 squad charts her journey from player to sustainability professional, and explains how the athlete mindset is crucial to her new role
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