Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

Rafael Muela Pastor, general manager of the Real Betis Balompié Foundation, reflects on the team’s upcoming ‘Forever Green’ matches that highlight the organisation’s approach to sustainability
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Fans attending Real Betis’ match versus Athletic Club de Bilbao were encouraged to walk, take the bus, or ride e-bikes and scooters
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Club aims to raise awareness and mobilise society against climate change with several initiatives and special kit made out of recycled material
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Real Betis’ sustainability platform has achieved a number of milestones over the past 12 months, culminating in a presentation at the COP26 climate change summit
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Ramón Alarcón, the driving force behind Real Betis’ climate action strategy, talks to The Sustainability Report about learning from Amazon, brand values, and sponsor engagement
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Spanish club creates sustainability platform and signs The Climate Pledge – paving the way for encouraging other major teams to follow its lead
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