Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Rafael Muela Pastor, general manager of the Real Betis Balompié Foundation, reflects on the team’s upcoming ‘Forever Green’ matches that highlight the organisation’s approach to sustainability
READ MOREFans attending Real Betis’ match versus Athletic Club de Bilbao were encouraged to walk, take the bus, or ride e-bikes and scooters
READ MOREClub aims to raise awareness and mobilise society against climate change with several initiatives and special kit made out of recycled material
READ MOREReal Betis’ sustainability platform has achieved a number of milestones over the past 12 months, culminating in a presentation at the COP26 climate change summit
READ MORERamón Alarcón, the driving force behind Real Betis’ climate action strategy, talks to The Sustainability Report about learning from Amazon, brand values, and sponsor engagement
READ MORESpanish club creates sustainability platform and signs The Climate Pledge – paving the way for encouraging other major teams to follow its lead
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