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Whether you’re optimistic or pessimistic about sport’s future, the winners are likely to be those who focus on core opportunities and risks
As ‘Environment’, ‘Social’ and ‘Governance’ (ESG) becomes an increasingly adopted framework for structuring organisations’ approaches to sustainability, how can the sports industry utilise the framework for unified, compelling impact?
Episode #70 – Elif Aslı Koç and Rocio Ruiz Berdejo explain how a partnership between their clubs, İstanbul Başakşehir and Real Betis, demonstrates how clubs can come together around the environment
Episode #69 – Benedicte Halvorsen, Chris Staudt and Raphaële Moeremans explain how their clubs are benefitting from a strategic approach to sustainable development
Governments and policy-makers must better utilise sport to drive the ecological transition, while sport needs to make the case for inclusion
Club aims to raise awareness and mobilise society against climate change with several initiatives and special kit made out of recycled material
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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