Viewpoint
Deeper dialogue needed to link sport with environmental policy
- VIEWPOINT
- October 21, 2021
Information and data between sports and environmental actors needs to be shared more coherently, says Shay Golub
SailGP Impact League moves sustainability a step closer to sport’s core narrative
- VIEWPOINT
- July 22, 2021
Positioning sustainability and purpose as part of the fun and competition enhances sport, and gives properties who are doing it right a source of competitive advantage
In Focus
Achieving lifestyle brand status through sustainability
- IN FOCUS
- October 21, 2021
Sports properties are exploring the ‘lifestyle brand’ model to build deeper relationships and diversify revenues. Where does sustainability fit with this vision?
Sport’s pathway to net zero
- IN FOCUS
- October 14, 2021
Formula E, VfL Wolfsburg, and the Birmingham 2022 Commonwealth Games explain ‘credible’ route to net zero through concrete emissions reduction and partnerships
Can sport influence environmental policy?
- IN FOCUS
- October 7, 2021
The Ocean Race is leveraging its unique ecosystem of sailors, partners, academics, and policymakers to draft recommendations around ocean rights for the UN General Assembly 2023
Supporting partners’ sustainability goals – an emerging sponsorship category
- IN FOCUS
- September 30, 2021
An increasing number of major sponsorship deals have an environmental angle, showcasing an exciting opportunity for sports properties
Leaders
Gamification: The secret weapon to hosting sustainable sports events?
Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
Real Betis agrees content partnership with The Sustainability Report
The “iconic” Spanish La Liga club to showcase its Forever Green projects through the sustainability and sport platform
Paris 2024: The first climate positive Olympics
Georgina Grenon, the Games’ director of environmental excellence, explains how Paris 2024’s legacy is built around the low-carbon transition
Partners
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