Viewpoint
It’s time to stop talking about ‘sustainability’ and ‘CSR’
- VIEWPOINT
- May 6, 2020
Using corporate terminology frames ethical business as an ‘add-on’ rather than an imperative in sport. Now is the time to change that, says Daniel Cade
Post-Covid-19 reset gives sport an opportunity to generate a new, cohesive narrative
- VIEWPOINT
- April 27, 2020
By using nuanced language and coming together with a shared response, sport can aid the global recovery following the pandemic and address other sustainability issues
In Focus
Sport, climate change and acknowledging vulnerability
- IN FOCUS
- May 21, 2020
Evidence is building that emphatically demonstrates how teams, leagues and federations are being impacted by extreme weather – but can sports organisations take steps to reduce their vulnerability to the elements?
Extreme E: Driving purpose and scientific rigour into sport’s business model
- IN FOCUS
- May 7, 2020
After steering Formula E from uncertainty to growing popularity and profitability, Alejandro Agag believes motorsport’s positive impact on the planet can go up a notch with the new off-road series
Reimagining stadiums as the nucleus of smart cities
- IN FOCUS
- April 30, 2020
Once the cathedrals of modern times, some stadiums have become awkward structures in their communities. Could a focus on innovation and sustainability reinvigorate both venue and city?
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
From athlete performance, to referee calls and spectator health – poor air quality is rocking the fundamental pillars of professional sport
Leaders
Authenticity: an essential component for sport sponsorship
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
Building engaging sponsorship activations around purpose
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
“Everyone politicises climate change – it’s tough, as an athlete, to talk about it”
- LEADERS
- May 14, 2020
Brent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
Partners
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