Sustainability Report – The inside track on sport sustainability

Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%
- VIEWPOINT
- March 17, 2020
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon

Five steps to avoid greenwashing
- VIEWPOINT
- February 19, 2020
Creating a successful sustainability story can be a difficult task for sports organisations. The goal is to keep it SMART, seek out partnerships and leverage what you know, says Kristen Fulmer

Finnish events show the way for circular economy in sport
- IN FOCUS
- March 26, 2020
Circular economy advocate Sitra leverages major skiing and basketball events to show the sports industry a compelling alternative to the linear model of ‘take-make-dispose’
Rescuing coral reefs at sailing’s Hempel World Cup Series
- IN FOCUS
- March 19, 2020
Miami’s coral reef is facing existential threat due to climate change. During its regatta series, World Sailing – and its sailors – stepped up to bolster the local area’s underwater ecosystem
Innovation: Tokyo 2020’s carbon capturing, bio-plastic hockey pitches
- IN FOCUS
- March 9, 2020
Poligras produced from sugar cane-derived plastic will create the surface for the upcoming Olympics’ field hockey tournament, creating a new category – ‘climate-positive hockey’
Embedding sustainability in a new sports event: The Dow Great Lakes Bay Invitational case study
- IN FOCUS
- February 27, 2020
Inaugural LPGA event becomes the first fledgeling golf tournament to achieve GEO Certification after developing a five-year sustainability strategy

Hannah Mills: “The ocean plastics crisis is staring us in the face. It’s terrifying”
- LEADERS
- March 5, 2020
Olympic gold medallist discusses the Big Plastic Pledge – which aims to change consumer behaviour around single-use plastics – and wading through waste when training for Rio 2016
Sir Russell Coutts: I want SailGP to be carbon neutral before 2025
- LEADERS
- February 13, 2020
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
“We’re not here to educate fans – we make sustainability fun”
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors