Viewpoint
Two ways sport needs to evolve to meet sustainability challenges
- VIEWPOINT
- May 12, 2022
Getting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport
Mapping sport’s path to sustainable growth
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
In Focus
Mega events vs sustainable impact (Part 2)
Episode #75 – Cyril Abiteboul, Fatma Al Nuaimi, Georgina Grenon, Nathalie Bellon-Szabo and Ibrahima Wade explain how big sports events can be compatible with sustainability
Mega events vs sustainable impact
Episode #74 – Karina Mukanova explores the compatibility of sustainability at big sports events and discusses her role as a Young Sports Maker at the upcoming Global Sports Week in Paris
Mapping sport’s path to sustainable growth
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
Creating sustainability campaigns that resonate with fans
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
Leaders
New ITTF president Sörling lays out sustainability vision
- LEADERS
- January 13, 2022
Recently-elected president explains why social and environmental stewardship are key to the future of table tennis
Sir Ben Ainslie: “We’re focused on solutions, not problems”
- LEADERS
- December 16, 2021
The decorated sailor and SailGP Great Britain skipper talks Impact League success, collaborating on sustainable innovation, and supporting Ineos amid criticism
50 actions with 50 partners: Inside the first year of Forever Green
Real Betis’ sustainability platform has achieved a number of milestones over the past 12 months, culminating in a presentation at the COP26 climate change summit
Partners
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