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Whether you’re optimistic or pessimistic about sport’s future, the winners are likely to be those who focus on core opportunities and risks
As ‘Environment’, ‘Social’ and ‘Governance’ (ESG) becomes an increasingly adopted framework for structuring organisations’ approaches to sustainability, how can the sports industry utilise the framework for unified, compelling impact?
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
Episode #72 – Matthew Wolff and Keil Corey, the founders of fledgling football club Vermont Green FC, explain how they built the club’s identity around tackling the climate crisis
Episode #71 – Rikke Rønholt Albertsen explores why organisations struggle to get to grips with sustainability, and how sport can align closer to the UN Sustainable Development Goals
Mark Towill, chief executive of the 11th Hour Racing Team, on building a team around ocean stewardship, innovation and positive impact
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
Our pick of the week’s best stories and interviews delivered direct to your inbox