Sky Sports nudges fans towards sustainable behaviours, horse racing warned about climate change and YouGov explores fan concern around environmental issues
In this week’s sustainability and sport news round-up, Sky Sports teams up with Count Us In to encourage sustainable fan behaviour, horse racing courses are urged to think about climate change adaptation and mitigation and UK sports fans show mixed concern with environmental issues.
Sky Sports explores sustainable behaviour change
British broadcaster Sky Sports has launched a communications campaign aiming to ‘nudge’ sports fans to lower their negative environmental impact by changing everyday behaviours.
Established alongside Count Us In, the initiative will point television and live spectators towards public transport, vegan options for matchday food and bringing reusables to sports events to avoid single-use plastics. This follows a materiality assessment that was conducted to discover the areas in which fans can have the biggest positive impact.
Sports fans watching or attending events such as The Hundred, the British Grand Prix, The Open and Super League Magic Weekend will be exposed to the messaging. During the campaign, fans will be shown the impact climate change will likely have on their favourite sports and venues if climate mitigation and adaptation are not improved.
Horse racing warned of impact of climate change
All horse racing courses must launch a review of their infrastructure to prepare for extreme weather caused by climate change, according to a new report. Between 2017 and 2019, 91 racing fixtures were abandoned because of waterlogging, with 14 further lost to hard ground.
These weather events are only going to increase in the future, the report said.
As well as looking at adaptation plans for venues, the report calls on the horse racing industry to explore climate mitigation plans, including carbon emission reduction, waste disposal strategies, supply chain management and reduced water usage.
Survey reveals awareness of environmental issues for British sports fans
A new YouGov survey has revealed how important British sports fans deem major environmental issues.
When asked what their top 10 most important issues are, climate change and clean energy priority came fifth and sixth respectively, although issues such as Brexit, immigration and healthcare were deemed more important.
More than 30% of sports fans aged 18-24 are concerned about these two issues, while more than 20% are interested in environmental policy. Sports fans over 55 indicated the least concern for environmental matters.
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