IN FOCUS

Assessing sport’s climate movement ahead of COP26 0
- IN FOCUS, PODCAST
- October 28, 2021
Episode #61 – Lew Blaustein, founder of Green Sports Blog and EcoAthletes, sits down with Matthew Campelli to examine sport’s evolving role in the climate conversation
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Achieving lifestyle brand status through sustainability 2
- IN FOCUS
- October 21, 2021
Sports properties are exploring the ‘lifestyle brand’ model to build deeper relationships and diversify revenues. Where does sustainability fit with this vision?
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Sport’s pathway to net zero 0
- IN FOCUS
- October 14, 2021
Formula E, VfL Wolfsburg, and the Birmingham 2022 Commonwealth Games explain ‘credible’ route to net zero through concrete emissions reduction and partnerships
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Can sport influence environmental policy?0
- IN FOCUS
- October 7, 2021
The Ocean Race is leveraging its unique ecosystem of sailors, partners, academics, and policymakers to draft recommendations around ocean rights for the UN General Assembly 2023
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Supporting partners’ sustainability goals – an emerging sponsorship category 0
- IN FOCUS
- September 30, 2021
An increasing number of major sponsorship deals have an environmental angle, showcasing an exciting opportunity for sports properties
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PwC survey highlights the sustainability paradox facing sport 0
- IN FOCUS
- September 23, 2021
Sports leaders recognise importance of environmental and social impact, but have to be creative when seeking new revenue opportunities
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