Viewpoint
Reformulating sustainability in, and through, sport
- VIEWPOINT
- July 8, 2020
Can sport leverage the impact of lockdown to reframe sustainability in a simplified, easy-to-digest way, asks Russell Seymour
Sport should examine its role in ‘The Great Reset’ movement
- VIEWPOINT
- June 25, 2020
World Economic Forum has put forward a vision of a world reimagined to transform the pain of the Covid-19 pandemic into a positive change for all. Where can sport contribute?
In Focus
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
From athlete performance, to referee calls and spectator health – poor air quality is rocking the fundamental pillars of professional sport
World Athletics host cities expected to establish low emissions zones by 2030
- IN FOCUS
- April 9, 2020
Air quality a key part of the federation’s wide-ranging sustainability strategy, that includes objectives around climate change, diversity and equality
Athletes encouraged to engage in climate change advocacy by newly-established NGO
- IN FOCUS
- April 8, 2020
Green Sports Blog founder Lew Blaustein launches EcoAthletes movement to identify, inspire, coach and deploy athletes to challenge sports fans to take action on climate change
Finnish events show the way for circular economy in sport
- IN FOCUS
- March 26, 2020
Circular economy advocate Sitra leverages major skiing and basketball events to show the sports industry a compelling alternative to the linear model of ‘take-make-dispose’
Leaders
The evolution of cause sponsorship in sport
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
Authenticity: an essential component for sport sponsorship
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
Building engaging sponsorship activations around purpose
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
Partners
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