Sustainability Report – Page 2 – The inside track on sport sustainability

A new world offers sport an opportunity to restart in a new way
- VIEWPOINT
- April 7, 2020
The pause in the calendar enforced by the coronavirus crisis gives sport time to reflect on its role in the world, says Neill Duffy

Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%
- VIEWPOINT
- March 17, 2020
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon

Female athletes held back and being put at risk by ‘gender data gap’
- IN FOCUS
- February 20, 2020
The dearth of sport science data exploring the physiology of women – and what works best for them training-wise – has significantly impeded the health and performance of professional female athletes
Innovators: Measurabl
- IN FOCUS
- February 6, 2020
Sustainability data management platform helping Major League Baseball and the Green Sports Alliance “make smarter choices”
Coral, pythons and engagement: Focus on the Super Bowl LIV sustainability programme
- IN FOCUS
- January 30, 2020
NFL Green’s Jack Groh and Jacquie Weisblum from the Host Committee discuss environmental impact, fan engagement and getting sponsors invested
Inside the adidas Platform A accelerator programme
- IN FOCUS
- January 23, 2020
Meet the startups creating new business models through circular economy, digital fashion and mass participation recycling – all backed by the sportswear giant

“We’re not here to educate fans – we make sustainability fun”
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
Football, coalitions and the SDGs: Danone’s approach to sustainability
- LEADERS
- December 3, 2019
Projects like the Danone Nations Cup and ‘one person, one voice, one share’ employee engagement initiative helps the food and beverage company put sustainable development at the heart of its strategy
Juventus: The modern superclub taking a ‘business-like’ approach to sustainability
- LEADERS
- November 27, 2019
After rebuilding its reputation following the ‘Calciopoli’ saga, the iconic Italian football team has made the UN Sustainable Development Goals a key part of its off-pitch activities