It’s time to stop talking about ‘sustainability’ and ‘CSR’
- VIEWPOINT
- May 6, 2020
Difficult questions must be asked of the sports sector concerning its approach to addressing climate change in order to advance its contribution to the cause, says Brian McCullough
In the face of extreme heat waves hitting the host cities of the next two Olympic Games, the question must be asked: will climate change signal the end of summer events?
Sport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
While innovation in sport is currently skewing more towards fan engagement, there’s a huge opportunity for emerging technology to accelerate the sustainable sport movement
Commitments made by tennis Grand Slams and the iconic baseball team will usher in a new era of focused public attention on climate change, says Allen Hershkowitz
Sport can only tackle issues like climate change if young professionals are trusted to create projects, develop partnerships and frame new strategies, says Niels de Fraguier
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