It’s time to stop talking about ‘sustainability’ and ‘CSR’
- VIEWPOINT
- May 6, 2020
Using corporate terminology frames ethical business as an ‘add-on’ rather than an imperative in sport. Now is the time to change that, says Daniel Cade
By using nuanced language and coming together with a shared response, sport can aid the global recovery following the pandemic and address other sustainability issues
The pause in the calendar enforced by the coronavirus crisis gives sport time to reflect on its role in the world, says Neill Duffy
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
Creating a successful sustainability story can be a difficult task for sports organisations. The goal is to keep it SMART, seek out partnerships and leverage what you know, says Kristen Fulmer
A new form of capitalism is emerging that places purpose above profits. Sport needs to get with the programme, says Neill Duffy
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