Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

Episode #71 – Rikke Rønholt Albertsen explores why organisations struggle to get to grips with sustainability, and how sport can align closer to the UN Sustainable Development Goals
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Sports organisations with an ‘authentic and legitimate commitment’ to sustainability can attract new fans and deepen relationships with existing fans, says Brian McCullough
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World Sailing, IIHF, ISA, World Rugby and IAAF among the organisations supporting the IOC-backed initiative
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Executives from the world of sport and sustainability and corporate social responsibility to talk at the International Sports Convention in Geneva this December
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Framework developed following October 2017 meeting with sports stakeholders
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