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Why your sponsorship team needs a sustainability executive 0
- LEADERS, PODCAST
- June 9, 2020
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
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The evolution of cause sponsorship in sport 0
- LEADERS, PODCAST
- June 2, 2020
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
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Authenticity: an essential component for sport sponsorship 0
- LEADERS, PODCAST
- May 26, 2020
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose 0
- LEADERS, PODCAST
- May 19, 2020
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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Sir Russell Coutts: I want SailGP to be carbon neutral before 2025 1
- LEADERS
- February 13, 2020
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
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“We’re not here to educate fans – we make sustainability fun”0
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
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Supporting partners’ sustainability goals – an emerging sponsorship category
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- April 15, 2021
Sustainability a ‘top priority' for sponsorship activations
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- March 25, 2021
Enhancing the fan experience through sustainability
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