Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
sponsorship
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How partnerships between sport and science can accelerate a low-carbon future0
The mass-market appeal of sport can drive partnerships focused on low-carbon technology, sustainable innovation and societal good
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Why your sponsorship team needs a sustainability executive1
Episode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
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The evolution of cause sponsorship in sport0
Episode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
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Authenticity: an essential component for sport sponsorship0
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose0
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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Sir Russell Coutts: I want SailGP to be carbon neutral before 20251
- LEADERS
- February 13, 2020
The co-founder and chief executive of the fledgling sailing series on “aggressive” climate targets and the commercial advantage of being a sustainable company
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Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
Environmental best practice in French sport showcased by report
- IN FOCUS
- September 16, 2019
Latest Posts
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Reflections on Sport Positive Summit 2023
- VIEWPOINT
- October 6, 2023
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Matthew Campelli
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The Sustainability Report
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Sam Price
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