Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
purpose
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Is a lack of higher purpose stifling the potential of sports organisations?1
- IN FOCUS
- May 20, 2021
Research suggests that rallying around a clear and sincere mission can increase the robustness and competitive advantage of a company
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Becoming a more purposeful sports leader1
Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation
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Preparing athletes for a life after sport0
Episode #32 – Danielle Berman, founder of Tackle What’s Next, explains how sportspeople can be better assisted as they transition away from the field
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The importance of being purposeful1
Episode #31 – Neill Duffy, founder of sports impact agency 17 Sport, explains that sport must ‘do good to do well’ in the post-Covid era
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Authenticity: an essential component for sport sponsorship0
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
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Building engaging sponsorship activations around purpose0
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
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Environmental best practice in French sport showcased by report
- IN FOCUS
- September 16, 2019
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
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