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purpose

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  • Is a lack of higher purpose stifling the potential of sports organisations?

    Is a lack of higher purpose stifling the potential of sports organisations?1

    • IN FOCUS
    • May 20, 2021

    Research suggests that rallying around a clear and sincere mission can increase the robustness and competitive advantage of a company

    READ MORE
  • Becoming a more purposeful sports leader

    Becoming a more purposeful sports leader1

    • LEADERS, PODCAST
    • December 23, 2020

    Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation

    READ MORE
  • Preparing athletes for a life after sport

    Preparing athletes for a life after sport0

    • LEADERS, PODCAST
    • August 18, 2020

    Episode #32 – Danielle Berman, founder of Tackle What’s Next, explains how sportspeople can be better assisted as they transition away from the field

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  • The importance of being purposeful

    The importance of being purposeful1

    • LEADERS, PODCAST
    • August 10, 2020

    Episode #31 – Neill Duffy, founder of sports impact agency 17 Sport, explains that sport must ‘do good to do well’ in the post-Covid era

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  • Authenticity: an essential component for sport sponsorship

    Authenticity: an essential component for sport sponsorship0

    • LEADERS, PODCAST
    • May 26, 2020

    Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image

    READ MORE
  • Building engaging sponsorship activations around purpose

    Building engaging sponsorship activations around purpose0

    • LEADERS, PODCAST
    • May 19, 2020

    Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose

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  • Is a lack of higher purpose stifling the potential of sports organisations?
    Quantifying the economic and social impact of football
    • IN FOCUS
    • January 28, 2021
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • Environmental best practice in French sport showcased by report
    • IN FOCUS
    • September 16, 2019
  • Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
SHOW MORE
  • Is a lack of higher purpose stifling the potential of sports organisations?
    Quantifying the economic and social impact of football
    • IN FOCUS
    • January 28, 2021
  • Air pollution: Tackling sport’s invisible threat
    • IN FOCUS
    • April 23, 2020
  • Doing things differently: The FC Nordsjælland story
    • LEADERS
    • March 25, 2019
  • It’s time to stop talking about ‘sustainability’ and ‘CSR’
    • VIEWPOINT
    • May 6, 2020
SHOW MORE

Latest Posts

  • Is a lack of higher purpose stifling the potential of sports organisations?
    Is a lack of higher purpose stifling the potential of sports organisations?
    • IN FOCUS
    • May 20, 2021
  • Becoming a more purposeful sports leader
    Becoming a more purposeful sports leader
    • LEADERS, PODCAST
    • December 23, 2020
  • Preparing athletes for a life after sport
    Preparing athletes for a life after sport
    • LEADERS, PODCAST
    • August 18, 2020
  • The importance of being purposeful
    The importance of being purposeful
    • LEADERS, PODCAST
    • August 10, 2020

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