leadership

Supporting partners’ sustainability goals – an emerging sponsorship category 0
- IN FOCUS
- September 30, 2021
An increasing number of major sponsorship deals have an environmental angle, showcasing an exciting opportunity for sports properties
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PwC survey highlights the sustainability paradox facing sport 0
- IN FOCUS
- September 23, 2021
Sports leaders recognise importance of environmental and social impact, but have to be creative when seeking new revenue opportunities
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Can sustainability lead to a competitive advantage?0
- IN FOCUS, PODCAST
- September 16, 2021
Episode #60 – Ioannis Ioannou, Fiona Morgan and Sir Russell Coutts discuss whether sustainability leadership can create differentiation for organisations
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Applying focus to sustainability: The difference between success and failure 0
- IN FOCUS
- September 9, 2021
Only 2% of sustainability programmes achieve their objective – but defining strategies around value and materiality improves the odds of success
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Gamification: The secret weapon to hosting sustainable sports events?0
- LEADERS
- July 8, 2021
Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
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Turning athlete voice into athlete action 0
- IN FOCUS, PODCAST
- June 24, 2021
Episode #59 – GB rower Melissa Wilson and professional footballer Morten Thorsby explain how sportspeople can become genuine climate action advocates
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