Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

While an isolated focus on sustainability is not a top priority for many sports properties, Leaders Week highlighted its potential ability to support a number of core objectives
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Analytics, alternative energy and fan engagement platforms in the mix for sport’s low-carbon transformation
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The GOAL platform, NHL Venue Metrics and The Toolbox’s ANOC partnership highlight sport’s growing arsenal to make sustainability more accessible, participative and rewarding
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Episode #78 – Dan Reading, Bill Severa and Lourens Blok discuss sport’s role in the Carbon Fibre Circular Alliance
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EY report states that major events will achieve more by ‘defining values and purpose’, while Paris 2024 shows what can be done through an innovative and core approach to climate action
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The IOC, UEFA and The Ocean Race have come together to explore the environmental impact of signs and visual marketing at events, and develop solutions to this complex problem
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