Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Seyi Smith, IOC Young Leader and ex-Olympian, explains how incentives, continuous improvement and positive peer pressure can influence grassroots sports event participants to adopt responsible environmental behaviours
READ MOREResearch conducted by Jennifer Amann and Pledgeball’s Katie Cross discovers that the attitudes and behaviours of football club supporters could be leveraged to address environmental issues
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