fan engagement

Enhancing the fan experience through sustainability 0
- IN FOCUS
- October 29, 2020
Ball Corporation and Kroenke Sports & Entertainment establish a landmark aluminium cups and naming rights partnership to gamify recycling for fans in Denver, Los Angeles and London
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European fans urge football to be vigilant about the environment 1
- IN FOCUS
- October 22, 2020
Research conducted by the Sant’Anna School of Advanced Studies finds that environmental sustainability can be an effective fan engagement tool for football clubs and federations
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Reframing sustainability to get non-environmentalist fans on-side 0
- LEADERS, PODCAST
- May 5, 2020
Episode #17 – Some supporters may be sceptical of a team’s environmental initiatives, but there are ways to persevere without alienating your fanbase, says Tim Kellison
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How to build deeper fan relationships through sustainability 0
- LEADERS, PODCAST
- April 21, 2020
Episode #15 – Sports fans may not be more environmentally aware than non-sports fans, but teams can still engage them through well thought out sustainability initiatives, says Brian McCullough
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Sport has a clear direction for the ‘Decade of Action’ – it’s time to give the proverbial 110%0
- VIEWPOINT
- March 17, 2020
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
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“We’re not here to educate fans – we make sustainability fun”0
- LEADERS
- January 16, 2020
Philadelphia Eagles director of fan engagement, Norman Vossschulte, explains how sustainability has played a key role in cementing relationships with fans and sponsors
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