Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021

Michael Jopp, Head of Sustainability Management for UEFA EURO 2024 and Coordinator of Host City Sustainability for the Senate Department of the Interior, Digitalization and Sport, explains Berlin’s approach towards hosting the world’s third largest sporting event.
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As ‘Environment’, ‘Social’ and ‘Governance’ (ESG) becomes an increasingly adopted framework for structuring organisations’ approaches to sustainability, how can the sports industry utilise the framework for unified, compelling impact?
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While most major football events invest in offsetting projects to balance their carbon footprint, the German Football Association will launch a fund to improve the ecological efficiency of its 25,000 clubs to mitigate the impact of hosting Euro 2024
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Manchester-based architect looking at native renewable energy sources and sustainable design as it helps the nation drive towards a successful bid
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