Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
branding
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Building a football club identity around sustainability0
Episode #70 – Elif Aslı Koç and Rocio Ruiz Berdejo explain how a partnership between their clubs, İstanbul Başakşehir and Real Betis, demonstrates how clubs can come together around the environment
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How sustainability can help smaller football clubs differentiate0
Episode #69 – Benedicte Halvorsen, Chris Staudt and Raphaële Moeremans explain how their clubs are benefitting from a strategic approach to sustainable development
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Achieving lifestyle brand status through sustainability2
- IN FOCUS
- October 21, 2021
Sports properties are exploring the ‘lifestyle brand’ model to build deeper relationships and diversify revenues. Where does sustainability fit with this vision?
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How sustainability data can drive sports business objectives0
Episode #56 – Kristen Fulmer of Recipric, Zoomph’s Nick Cronin and Chris Pyke of Arc Skoru explain how environmental insights can assist fan engagement, brand partnerships and venue management
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Five steps to avoid greenwashing0
- VIEWPOINT
- February 19, 2020
Creating a successful sustainability story can be a difficult task for sports organisations. The goal is to keep it SMART, seek out partnerships and leverage what you know, says Kristen Fulmer
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For the times they are a-changin’0
- VIEWPOINT
- January 22, 2020
A new form of capitalism is emerging that places purpose above profits. Sport needs to get with the programme, says Neill Duffy
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Environmental best practice in French sport showcased by report
- IN FOCUS
- September 16, 2019
Air pollution: Tackling sport’s invisible threat
- IN FOCUS
- April 23, 2020
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Achieving lifestyle brand status through sustainability
- IN FOCUS
- October 21, 2021
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Matthew Campelli
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The Sustainability Report
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Sam Price
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