Viewpoint
Collaboration and dialogue are the keys to decarbonising the built environment
To achieve the goals of the Paris Agreement, the construction industry has to get serious about becoming net zero – but the whole value chain must row in the same direction, says Sergey Belyavskiy
What France’s green shift could mean for the future of global sport
- VIEWPOINT
- July 15, 2020
Sport’s alignment with education and sustainability at government level gives it an opportunity to play an enhanced role in shaping a post-Covid society, says Lucien Boyer
In Focus
Warwickshire CCC cements sustainability credentials with bamboo kit
- IN FOCUS
- March 16, 2020
County cricket club signs three-year partnership with Forest Green Rovers kit supplier PlayerLayer
IOC preparing ‘more ambitious’ sustainability targets for 2021-2024 cycle
- IN FOCUS
- March 12, 2020
Organisation wants to build on the achievements of its first sustainability strategy and position itself and the Olympic Games as climate positive
Innovation: Tokyo 2020’s carbon capturing, bio-plastic hockey pitches
- IN FOCUS
- March 9, 2020
Poligras produced from sugar cane-derived plastic will create the surface for the upcoming Olympics’ field hockey tournament, creating a new category – ‘climate-positive hockey’
Lewis Hamilton’s F1 team pledges carbon neutrality by the end of 2020
- IN FOCUS
- March 4, 2020
Mercedes to increase renewable energy consumption and halve carbon emissions to 10,000 tonnes
Leaders
Authenticity: an essential component for sport sponsorship
Episode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
Building engaging sponsorship activations around purpose
Episode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
“Everyone politicises climate change – it’s tough, as an athlete, to talk about it”
- LEADERS
- May 14, 2020
Brent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
Partners
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