Viewpoint
Two ways sport needs to evolve to meet sustainability challenges
- VIEWPOINT
- May 12, 2022
Getting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport
Mapping sport’s path to sustainable growth
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
In Focus
Creating sustainability campaigns that resonate with fans
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
Merging climate justice, football culture and distinctive design
Episode #72 – Matthew Wolff and Keil Corey, the founders of fledgling football club Vermont Green FC, explain how they built the club’s identity around tackling the climate crisis
Closing the gap between sustainability objectives and concrete action
Episode #71 – Rikke Rønholt Albertsen explores why organisations struggle to get to grips with sustainability, and how sport can align closer to the UN Sustainable Development Goals
Building a football club identity around sustainability
Episode #70 – Elif Aslı Koç and Rocio Ruiz Berdejo explain how a partnership between their clubs, İstanbul Başakşehir and Real Betis, demonstrates how clubs can come together around the environment
Leaders
Sustainability: The sports industry’s next upgrade
Matthew Campelli argues that a focus on sustainability can make sport a better product during the inaugural ‘Sustainability Leadership Series’ talk in partnership with SportWorks
‘Climate change forced me to retire from sport’
- LEADERS
- January 21, 2021
Extreme heat cut short the netball career of former Australian international Amy Steel – now she’s telling her story so that other sportspeople don’t suffer the same fate
Becoming a more purposeful sports leader
Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation
Partners
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