Getting serious about behavioural science and positioning itself as a testing ground for innovative, sustainable ideas should be a priority for sport
How can sport be robust, financially viable and limit its impact on the planet? Together, we’ll have to find a way
Episode #73 – Galen Trail and Brian McCullough explain how a considered approach to segmentation, messaging and evaluation can help sports teams engage fans on sustainability
Episode #72 – Matthew Wolff and Keil Corey, the founders of fledgling football club Vermont Green FC, explain how they built the club’s identity around tackling the climate crisis
Episode #71 – Rikke Rønholt Albertsen explores why organisations struggle to get to grips with sustainability, and how sport can align closer to the UN Sustainable Development Goals
Episode #70 – Elif Aslı Koç and Rocio Ruiz Berdejo explain how a partnership between their clubs, İstanbul Başakşehir and Real Betis, demonstrates how clubs can come together around the environment
Matthew Campelli argues that a focus on sustainability can make sport a better product during the inaugural ‘Sustainability Leadership Series’ talk in partnership with SportWorks
Extreme heat cut short the netball career of former Australian international Amy Steel – now she’s telling her story so that other sportspeople don’t suffer the same fate
Episode #52 – Licia Rester and Kirk Souder, authors of The Soul Purpose Method, explain how those working in the sports industry can transform their professional lives through intention, liberation and co-creation
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