Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
Mark Towill, chief executive of the 11th Hour Racing Team, on building a team around ocean stewardship, innovation and positive impact
READ MOREEpisode #22 – Terry Cecil, the president and chief executive of the International Sponsor Council, explains the growing importance of sustainability expertise in sponsorship
READ MOREEpisode #21 – Sport sponsorship expert Kevin Bartram explains why partnerships are set to get more purposeful, and how he built PG&E’s sponsorship of the San Francisco Giants around sustainability
READ MOREEpisode #20 – T. Bettina Cornwell explains how sports organisations can seek out partners with similar values, and why the wrong fit – no matter how commercially lucrative – can be disastrous for brand image
READ MOREEpisode #19 – Author of 3-Win Sponsorship, John Balkam, discusses the future of sport sponsorship, and details his five-point framework for impactful campaigns built on purpose
READ MOREBrent Suter, the Milwaukee Brewers pitcher, discusses his version of athlete activism, and his mission to get other high-profile sports people talking about climate change
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