Russell Seymour is the sustainability manager at Lord’s Cricket Ground, the executive director of BASIS (British Association for Sustainability in Sport) and visiting lecturer at Loughborough University
Can sport leverage the impact of lockdown to reframe sustainability in a simplified, easy-to-digest way, asks Russell Seymour
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By using nuanced language and coming together with a shared response, sport can aid the global recovery following the pandemic and address other sustainability issues
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Fans, sponsors and other stakeholders increasingly demand a more sustainable approach. We cannot miss this opportunity to increase value during this transition, says Russell Seymour
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