Quantifying the economic and social impact of football
- IN FOCUS
- January 28, 2021
Well thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
READ MORESport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
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