Doing things differently: The FC Nordsjælland story
- LEADERS
- March 25, 2019
Episode #1 – The Pyeongchang 2018 silver medallist talks about becoming an IOC Sustainability Ambassador, and how International Federations can support athlete activism
READ MOREWell thought out fan engagement campaigns and experience-led commercial partnerships can drive new norms and change behaviours, says Aileen McManamon
READ MORESport’s major sponsors are increasingly using the UN SDGs as their business roadmap. To deepen commercial relationships, clubs and events must begin to speak this language and help them achieve their objectives, says Aileen McManamon
READ MORE