Towards the end of 2020, a piece of research was published by Zoomph and Recipric highlighting the growing interest in plant-based diets from sports fans, and suggesting how professional teams could capitalise on this growing trend.

When it comes to the plant-based diet and its impact on athlete performance, perhaps nothing has been quite so impactful as The Game Changers – a revealing Netflix documentary showcasing the connection between enhanced physical performance and the eradication of animal-based products.

It appears that the growing plant-based revolution is an area of untapped potential for the sports industry in a number of significant ways, not to mention its positive impact on the environment.

In this week’s podcast, we talk with the maker of the documentary, James Wilks, and Roger McClendon, executive director of the Green Sports Alliance.

The Green Sports Alliance and Wilks’ Game Changers Institute – a recently-established vehicle to generate research about and promote plant-based living – have partnered up, and Wilks and McClendon explain their shared goals and ambitions.

Listen to the full episode here:

Guests

Episode #58 talking points

– How the organisations will work together to build a coalition of athletes, fans and researchers to rally around plant-based diets

– How sports organisations can take advantage of this growing trend

– Why plant-based diets respond to social justice issues as well as health and environmental problems

To find out about future episodes of the podcast, and to keep on top of the latest thinking when it comes to sustainable leadership, innovation and strategy for the sports industry, subscribe via iTunes, Spotify and Stitcher.